Number of sales display, could it be off-putting for customers?

I find the ‘Sold’ button helpful as lots of my items are one of a kind so it acts as an informal portfolio of previous work and personally, if I like an item, I will buy it - number of sales would definitely not inform my opinion.
As to your items I think they’re lovely - since you have asked for feedback (I would not offer my humble opinion otherwise!!) my only suggestion would be to try and fill most of the frame with your work rather than the props as it could be a little distracting - I’m thinking of the ‘Blooming Lovely’ embroidery hoop which has the planter filled with roses and the embroidered pendants hung on the bunch of flowers - perhaps a tiny sprig of the Gyp laid by the pendant to highlight it’s delicacy may work? Am certainly not suggesting you need to re photograph all your work but for me the photos which show your items on a plain bright background work better as a viewer and they are lovely enough to stand alone. I am useless at photography so don’t have any technical advice to offer but if you’re lucky enough to have a few devices in your household, try viewing your shop on your phone as well as your tablet / laptop to make sure the images are clear enough at thumbnail size to get people’s attention. If you would like advice from people with much more experience than me you could take a look at this thread Product photography crits - put your product shots up for review!

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