There’s a brand new feature on Folksy this morning - tag pages!
We’re going to write a blog post about them, but we thought we’d let you all know here first, so you can have a play and ask us any questions. That will also help us find out what you need to know.
I’ll try to explain how they work…
1. Tags are now clickable
If you go to any product page and scroll down to tags, materials and colours, each of those tags is now clickable. Click on any tag and it will take you to a page where you can see all other items on Folksy tagged with the same word or words.
2. Clickable tags and tag results pages are good for Google
Every tag page is indexable by Google, so you will get more links into your page and shop. They also give Google (and other search engines) more ways into Folksy and so more ways to find things, which should benefit rankings. Making the tags clickable on the pages means there are more links in and out of that page, which again makes every product page more valuable to Google.
3. There are also tag pages for multiple tags
As well as tag pages for individual tags, there are also tag pages for combinations of tags. For example, this is the tag page for all items tagged with both ‘autumn’ and ‘gloves’. https://folksy.com/tags/autumn-gloves This page shows lots more results that https://folksy.com/tags/autumn_gloves which just shows items tagged with the phrase ‘autumn gloves’ because fewer people have tagged their item with ‘autumn gloves’.
These ‘multiple word’ tag pages won’t necessarily be linked to anywhere on Folksy (some of them will be if we manually add them), but they offer us (and you!) lots more options because we can create specific views and link to them on social media or in blog posts. For example, we might want to show people all geometric earrings - so this view https://folksy.com/tags/geometric-earrings shows us all items that are tagged with both ‘geometric’ and ‘earrings’
How you can make the most of tag pages
The new tag pages means it’s even more important to think carefully about your tags and which ones you use. Think about how people will find your work and what they would type into Google - what phrases would they use? Ask your friends what they would search for.
For example, if someone is looking for a particular Christmas card, they might search Google for ‘stag card’. We now have a view for that on Folksy which is the tag page for all products tagged ‘stag card’ https://folksy.com/tags/stag_card but your product won’t appear on this page unless you have tagged it ‘stag card’. However, if you have tagged it with ‘stag’ and ‘card’, it will show up on this combined tag page https://folksy.com/tags/stag-card. But unless people are linking specifically to that page (on their blogs or social media) this page won’t have nearly as many Google ‘points’ as it has no links in, which means it’s unlikely to rank as highly.
Plurals also make a difference too. So the tag page for ‘linoprint’ has loads of results (which means loads of the links in that Google likes) https://folksy.com/tags/linoprint - whereas ‘linoprints’ only has one result https://folksy.com/tags/linoprints so not nearly as many links in, but you could use that as an opportunity to fill the page with lots of your products - as long as they are relevant!
When considering whether to use a singular or plural tag, you could use a tool like https://kwfinder.com/ to see what most people search for and also look at the various tag pages on Folksy to see how many products there are in each - it could be that being one of a few results for a popular word or phrase is better than being one of thousands. You could also decide to use both the singular and plural version of the tag, especially if that’s one of the most important tags for your products.
It might take some experimentation to find the right tags.
Keep your tags relevant
The tags that are right for you will be different from the tags that are right for other people. Your product is unique, so don’t add tags unless they are relevant. Also, if you spam the system with irrelevant tags, it’s not a good experience for shoppers and the page could be penalised by Google. The tags pages only work well if everyone uses them responsibly (like wine).
Have I lost you yet?
One more thing
Materials and colours are counted as tags, which means they are clickable and also included in all the tag pages. So if you have already added a tag in your materials or colours section, you don’t need to add it again as as one of your 15 tags - which gives you more tags to play with.
Does that all make sense? If you’ve got any questions or would like us to explain something better, please ask!