Hiya all, welcome your thoughts on dispatch (and shipping) times, and whether they affect customer decision to buy once they have found your item.
Personally as a buyer, I usually prefer quicker dispatch and postage times as I often buy late, and am happy to pay a bit more, and that sometimes means I don’t buy. But is that typical of most people who shop on Folksy?
I am currently overhauling my shop, and changing the focus of the things I make and sell. So now would be a good time to make changes, and it would be good to get your thoughts on what you find works best.
For context, my items range in value from £3 to £30, and are a mix of things to buy for yourself and to give as a gift. And I’ve been on Folksy for years - not a “best seller” but I have small number of sales regularly through the year, that peak towards Xmas.
Dispatch times
My standard dispatch time is 3 days, as I have a lot of other commitments and don’t want to be stressed having to ship in 24 hours. It also allows me to keep my shop open even when I go away for a couple of nights, as I can easily post on my return. However I do change it to 1 day (24 hours) near Xmas period to catch the “late buyers” like myself.
But this is a huge admin burdern as I need to change each one manually (despite me asking admin many times, there still isn’t a bulk edit for shipping dates
)
So I’m thinking of sucking it up and just making all my listings 24 hour dispatch.
Shipping times
On Folksy, the shipping time is less clear to customer at time of order as the only place to mention it is in shop announcement, so may not affect buying decisions in quite the same way. But to an experienced shopper, the value of the postage cost may suggest “slow” or “fast-track” services?
I am currently posting T48 to keep postage costs low, but I used to post T24. I would like to offer both, and let the customer decide.
I have tried having optional faster postage via a separate listing, but no one used it (did they even see it?).
So I’m thinking of adding postage options to each of my listings instead.