I’ve got this situation too, a large amount of visits to my Folksy shop are from Pinterest, but with me they are landing on live items because I have the core of made to order bits that have been on Pinterest for years so are repinned all over the show. Yet all these visits don’t convert to sales for me here. I did a quick bit of research on Pinterest and found the items mostly pinned to Mosaic Ideas, or Must Make This boards.
I bought this up when the Folksy Social Media Stats were released at the start of the year The Folksy Charts are here! - and Camilla did confirm that Pinterest visits here are massive but aren’t turning into sales, so it seems it’s not just me, there is a problem there. So I agree with Roz @OrchardFelts, I think it’s people finding items for inspiration on Pinterest then popping over to get a closer look and probably to find more photos to see how it’s made. Then probably having a browse through the sold items in the shop while they’re here to see what else takes their fancy to try and create. I can’t see any other reason why loads of Pinterest leads don’t convert. It can’t be that they are from overseas, because I sell well internationally on Etsy, so I know customers are willing to pay postage etc, I think it’s just the wrong type of person that uses Pinterest, it’s not customers, but potential makers.
Saying all that, I guess you could use the items that people are finding on Pinterest and clicking through on as a guide to what would be popular in your shop, as even though the Pinterest people probably won’t buy, they are still being attracted to look by the item, so there is browse appeal, it just needs to be browsed somewhere else and by people looking to buy not create