I am a Masters student and am currently researching online branding. In the conclusion of my research I aim to put together a brand building and maintenance step-by-step guide for artists and design makers.
To that end I would like to ask you what information you would want to be included in a guide to setting up and maintaining your creative brand? What would you have found helpful when you were just starting out? What would you find useful now you are more established?
Any responses will be really useful. I would love to hear your ideas so I can make sure my dissertation outcomes are truly useful.