I was worried about increasing the price too much. I didn’t want to put off my loyal Folksy customers. They are priced at £13.99 on the high street but I don’t know how well they will sell at that price. They are in a couple of main tourist destinations and the season hasn’t started yet. I was worried about suddenly increasing the price a lot on Folksy because my regular customers would think it unfair to suddenly double the price.
Also I’m thinking of going back to making smaller dolls, as those were really popular. My bigger dolls are lovely but people haven’t taken to them for some reason. Maybe most people have a £20 cut off point for a doll.
I’ve taken on board all of your really useful comments and I’m mulling them all over in my mind. Thank you all so much. I know you’re all right about pricing handmade goods, because of all the time it takes and the attention to detail - I suppose it’s a lack of confidence to take the plunge and charge a lot more.
It is totally a confidence thing! It’s very difficult to put a price on something you’ve made and stand by it! I don’t mind online but in person I always feel so cringey saying how much something of mine costs- I often find myself asking ‘is that ok?’ It is a difficult thing to do.
But think of it this way- yes there will be people who have a £20 cut off for a doll. But then there are people would would have a minimum price of that as well- especially for a handmade doll with a lot of detail in as yours have. You just may simply not have found those people yet.
Some people will always try and get a bargain if they can- regardless if it’s handmade and they are told how much time and effort has gone into it- but they aren’t your customers. Those are the people who use high street shops because those shops can afford to compete!
Have some faith! 
Your dolls and mice are fab! Believe in what you make and people will believe you.
I agree with everyone who has said your dolls and mice are worth more. They are so detailed and really lovely. There will be lots of people willing to pay a bit more for something so special.
Thanks everyone. I’m going to leave my large dolls at £25 - I have put a few in my sale at a lower price, but in the main I’m going to leave them at that price. I’ve spent all afternoon designing a smaller, chubbier doll, which eventually will replace the others. I will put a realistic price on those from the start and will maybe increase the price of my mice gradually. Thanks so much for your advice. It is difficult when you’re working on your own. I love creating my mice and dolls and put a lot of effort into making them unique but sometimes you wonder whether other people see your items in the same way as you do or whether you become a little deluded 
I don’t know if you use facebook or not but you could warn loyal customers of the upcoming price increase and put it down to increases in the cost of cheese…
You are undercharging, so I agree with the others about reviewing your prices. You are putting a lot of effort into your makes and that needs to be reflected in your price; putting your prices up may put some buyers off, but equally it may attract many more who when they pay the premium price know that its is because of all the work you have put in. The only other thing I will mention is you do not say anything about CE (Toy Safety) testing; I would be looking for this if I were purchasing any toy for a child. If you do this, then definitely add it to your listing as it may put off potential buyers.
My toys all carry a CE mark on their label. I hadn’t thought about adding that to the product description.
Please add the fact they are CE tested to title, description and tags. Some people will use that in their search (I would) so it will bring yours up above others.
Yes, definitely add it. I wouldn’t buy a soft toy that didn’t adhere to UK regulations so you need to let your customers know. I assumed yours weren’t tested as you did not state it. I include it in title, description and tags as just stated by Roz.