Social Media Questions, tips and advice for using Social Media to promote your Folksy shop. Which channels (Blogs, Facebook, Twitter, Instagram, Pinterest, other) and type of content work for you? Which are less successful and why? Do you have a strategy for attracting and engaging new fans? SEO Understanding SEO (or search engine optimisation) is really important when you sell online. It can seem scary and sometimes like learning a dark art, but it's not always as complicated as it seems. There are lots of things you can do to help your shop and your work get seen by more people - and understanding SEO is key to that. Product Photography Brilliant product shots are one of the major keys to selling online, and to being featured on Folksy.