Hi Bella - just my thoughts on frames…
I sell prints too, and the majority I sell are unframed. I used to sell everything framed but the main reasons I stopped (apart from postage costs - especially overseas - and risk of damage in transit) was because I’d have to keep in a large stock of frames which was costly and took up loads of space, I had to ensure the frames I used were consistent (as in quality, but also always consistently and permanently available), but also a matter of taste. Not everyone wants the same frame - some want simple black or white, some want rustic, some want modern, some want dark wood, some want light wood, some want a frame that fits precisely, some want an oversized frame, etc etc, and it’s impossible to offer all choices all the time! I find it’s better to offer prints in standard sizes that people can find frames for really easily in a wide choice of styles either online or the high street. I feel that gives people more choice.
I would say too, maybe show more images of your designs, make full use of your tags, ensure your descriptions are easy to understand (eg, paper finishes, etc - I think a ‘lay person’ might be confused about the word oyster for example: is it the finish, is it the colour…), and make your descriptions flow and be less ‘keyword packed’.
Have a look at your stats - are people looking and leaving, or are they just not finding you? (Maybe give it a few days on that though as people on the forum will be looking at your shop which will give an artificial result!)
After that it’s all about the promotion stuff - driving people to your shop, telling them it’s there…
Good luck!