I don’t know how many of you have shops at Etsy but there has been a new, permanent change is search as of two days ago (although this has been in test for at least the last two weeks).
SImply, when a search in undertaken by someone in the UK or Australia, the local shops will show first - I tried it out and in some cases, International shops were much less prominent, regardless of relevancy. I went as far as 6 pages before I saw many international sellers. There were some sprinkled here and there in the first pages.
The benefits for the seller that I see are - no worries about VAT (although you are supposed to reduce the price to people internationally as they shouldn’t be paying VAT. But that is another story and pain in the backside, we do have the best postal service anywhere so if sending 1st class you can almost guarantee next day delivery if posted before 4 and those that want to support the UK marketplace don’t have to look through page after page of results to find a local seller.
Sounds great, doesn’t it? I think this is going to prove a real challenge for our Folksy shops.
We will be:
- competing head to head with other UK shops all the time. Regardless of the amount of advertising done by Folksy, we certainly not a household word here in the UK No one I know has ever heard of Folksy until I bring it to their attention whereas Etsy is quite well known.
- Those of us who sell on both venues will be losing out too. I can see this potentially cannibalising our UK sales here as now Etsy is directly competing for our customers resulting in less people coming to Folksy. This is because they have easily found local sellers on the other side.
Obviously this will not affect repeat customers as they know where we are. I do feel we need to educate the UK about Folksy or there may be no Folksy left. I also feel like this is the perfect opportunity for each seller to strengthen their marketing. We are going to need all the help we can get.