It's really, really hard making products cheaply enough to cover all your costs, earn a living and pay commission to the shop's too. That's besides finding the right outlet with the right target customer & getting the right price point...tis a real balancing act.
I'm in two local shops but still tweaking the range & price point to suit the customer base. I both made & brought fixtures for one of the shops and developed a whole POS pack for them both. One of the shop's commission is quite high compared to the norm so that's been tough as a couple of my products i had invested more in & done a large print run but because of the high commission i haven't been able to reduce my price on some products. I'm trying to develop more entry level price point products in the range but it all takes time to develop, sample & produce. It's a real tough balance but today i just got signed with another local outlet to stock so very chuffed about that. Stamford is defiantly an area i'd love to get some products for sale in too but not sure i can find the right outlet.
Like you i hope to do a craft fair too this year prob Christmas but finding the right one for my product type is abit of an on going research project at mo (been visiting a few the last year). Weighing up cost's of table, insurance, card reader then checking what the events marketing, customer footfall, etc is like and insuring they have phone signal in the venue to run card reader. I found one at the Linc's showground that has potential. Doddington Hall near Lincoln does one over 4 days both at Easter & Christmas but you have to apply & can't pick which out of the 4 days you'd like to do. Stamford Art centre did one at Christmas last year but it was so close to Christmas (17th Dec) i felt it wasn't worth it for me plus i ended up being away in the end but i'll check them again for this year. I'll let you know if i hear of any good fairs this way.
I agreed it is fab Karen started this thread it's so nice to meet other locals (thank you Karen! @silvertreejewellerydesign)