Hi everyone. I’m sorry to hear that you feel let down by the gift guides and thanks to @StephanieGuy for tagging me into this thread.
As Sian says, we’re working on exciting new ways of showing more work on the front page, so alongside items in the favourite finds and the gift guides there will be more non-curated content based on what’s trending across the site - what’s just been sold, listed, favourited, added to shopping baskets etc. The idea is that by including these, more people will be represented and the front page will be a really interesting place to visit. In the meantime I’ve been through the gift guides to try to get rid of some of the repeats.
I thought it might be useful to know that we currently have 10 gift guides on the home page (the first three are immediately visible, and the others revolve on a carousel after a few seconds on the page). There are a total of 2,254 distinct items within those 10 gift guides, and they include 1,126 different sellers. Over the last month the gift guides brought in just under 5% of the revenue across the site, with Adorn, Bloom and Scandi Home generating the most revenue.
Some of the gift guides are themed to tie in with current trends (at the moment those are Modern Rustic, Fondant Fancies, Monochrome, Scandi Home and the statement jewellery in Adorn), so they are designed to have a particular ‘look’. I scour magazines, blogs and forecasting sites to look for trends, and then put together collections based around these, to help Folksy show up in searches, and bring more buyers, press and visitors to Folksy.
The other gift guides (currently Handmade Wedding, Father’s Day, Bloom, Gifts for Gardeners, Gifts for Crafters) are designed to be general and include a much wider range of work and styles, and to include sellers whose work might not fit into the other collections.
We try to include as many sellers as possible across the gift guides and aim to update them regularly. But to increase your chances of being included it helps to think carefully about your listing titles and descriptions. It’s a mammoth job looking across the site for things to include, so try to consider trends and what people (and we!) might be searching for when you title and describe your work.
The other incredibly important thing is product photography - if your product stands out in a search because it’s well photographed, we are much more likely to see it and use it. There is lots of advice about product photography on the blog. Here’s a link to our recent posts on product photography, including tips on how to shoot particular products… http://blog.folksy.com/category/seller-tips/handmade-photography-tips
As Leanne @SeetheWoods says, good product photography doesn’t have to be expensive - you can even use a smart phone! I wrote some tips on what we’re looking for here if that helps… http://blog.folksy.com/2014/01/31/how-to-be-featured-on-folksy-product-photography-tips
However, I do take on all your points and will try to make sure we include a wider range of makers and themes in the gift guides in the future.
If you have any suggestions for future gift guides, let me know - it’s always good to get inspiration! What themes would you like to see? The ones I’m currently planning are Mini Folksy, For Your Wall, Primitive, Totally Tropical, Copper Hues, Le Tour Yorkshire and Animal Kingdom. To increase your chance of being included in any of those it might be worth adding some related keywords to your descriptions.
I can also put a call out for suggested items here on the forums when I’m working on them if you think that’s useful?