He raises the very important point of what hand crafted should be about and be valued for. There are people interested in the story behind what they are buying - from micro breweries, artisan bread, meat from the local farm shop where they can tell you how the cattle/sheep/poultry were raised, local cheesemakers, and that’s just my local area. We even have an event called “Munchies on the Meadow” for Kent based businesses of local produce and over 3000 people attend it - in a small village - and people come because it’s special. They can after all get bread, meat, jams, cheese in the supermarket, but some people like to spoil themselves with something special occasionally. For others it’s a way of life, a choice made to get the best they can afford on a daily basis.
Anyway, I’m waffling a bit, but the principle stands. Handmade, handcrafted is special and should be protected, and we as crafters should be at the forefront of saying, to borrow the line from L’Oreal " Because I’m worth it" - our skills, and the story behind it, are worth the premium.