Hi everyone. There’s been a slight increase in shoppers abandoning their carts recently. Although the number of people adding items to their baskets is up by around 15% (on the same period last year), the number who don’t go through with their purchase has increased by 4.8%.
It’s worth saying that transactions overall are 14.04% higher than the same time last year.
There can be a number of reasons for increase in cart abandonment but we’d recommend going through this checklist as it could make the difference between making that sale and not.
Make sure you have Stripe enabled for your shop. This allows shoppers who prefer not to use Paypal, or have problems with Paypal (eg exceeding their number of guest checkouts) to pay directly by card. If you’ve got questions about Stripe this article is useful - https://folksy.uservoice.com/knowledgebase/articles/1810756-introducing-direct-payments-by-credit-and-debit-ca
Make sure your shipping fees are as reasonable as possible and consider offering free shipping if you can. We understand that’s not always possible or financially viable but it’s worth knowing that high postage rates are the biggest single cause of cart abandonment - more in this article https://blog.folksy.com/2015/08/25/should-you-offer-free-delivery
Check your postage times. Long shipping periods can cause shoppers to look elsewhere, especially at Christmas. So, if you can post something either the next day or within three days, make that clear in the listing and set the shipping period to that timeframe. Again, we know that’s not always possible, particularly for made to order items, but if you can post quickly, do and make it clear on the listing.