Folksy stats for March and April 2022

Here’s what March and April looked like on Folksy. There are some interesting little nuggets in there.

  • Both of the busiest days for sales were Fridays.

  • ‘Jubilee’ was one of the most searched for terms in March but not April

  • Google is still the way most people find and buy products on Folksy.

  • About a third of all sales are processed through Stripe.

  • Sales of products in support of Ukrainian relief charities have been really high - although we are now seeing a definite drop off.

  • ‘Nesting’ was one of the top searches in April but we’re not sure why!

  • Pinterest is a brilliant referrer but not nearly as good at converting to sales as Facebook (which is the best) or Instagram.

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It’s great to read the monthly stats against the previous month. Here’s to May being even more impressive.

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Very interesting, looking forward to the months ahead stats too.

Really interesting, thanks Camilla - is it possible to have a monthly roundup of Folksy’s promotional/marketing activity too? :slight_smile:

I’m hoping the” nesting “search were some customers looking for me , I sell nesting dolls :smiley:

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We’re planning on relaunching our Press Page soon, which will give a round-up of recent press coverage. Hopefully that will help give a better idea of everything we’ve been working on.

You can find it here but it hasn’t been updated for ages! We have a LONG list of features to add to it

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Thanks for compiling these, they are really interesting and it’s good to have this kind of feedback.