This is probably not a great thing for me to admit, but my eyes used to glaze over when people talked about SEO too. But because I have to do it as part of my job, I started learning more and instead of feeling like a dark pit which I didn’t want to enter with rules that I didn’t understand, I’m now a little bit addicted to it.
I think of it like a game - trying to find the magic words that will help make you visible.
And it’s really not that complicated - I promise!
These are the three main things you need to know:
The aim is search engines to show your shop or listing when people search for something that matches your product.
Like @talulahblue says, for this to happen you need as many links into your page as possible (so get people to share your shop or products on their social channels - Facebook, Pinterest, Twitter etc - and on blogs)
Research the words you use in your titles and descriptions, so they match what people are searching for.
As an example for number 3, if it’s a ‘Sign for Daddy’ https://folksy.com/items/6692679-Daddy-Sign how else could you describe it to catch more searches? Have you included the words dad or father in the title or description too (‘dad’ gets far more searches on Google than ‘Daddy’). Could you add the words plaque, artwork, wall art or even wall hanging in case people don’t type in sign - they might not know it’s a sign they’re looking for as they might just want something for their wall. Could it also be a good gift for father’s day - if so, add that to the description too. How did you make it? Is it hand painted? Did you design the typography? Is it your own quote? Why not include the text of the quote in the description as well?
All those things will help you show up in more searches, which means more views and more potential customers. That’s got to be good, right?