Folksy Ltd

Brand new tag pages!

There’s a brand new feature on Folksy this morning - tag pages!

We’re going to write a blog post about them, but we thought we’d let you all know here first, so you can have a play and ask us any questions. That will also help us find out what you need to know.

I’ll try to explain how they work…

1. Tags are now clickable
If you go to any product page and scroll down to tags, materials and colours, each of those tags is now clickable. Click on any tag and it will take you to a page where you can see all other items on Folksy tagged with the same word or words.

For example, here’s the tag page for all items tagged ‘hare’ https://folksy.com/tags/hare
And here is the page for all items tagged ‘gifts for mum’ https://folksy.com/tags/gifts_for_mum

2. Clickable tags and tag results pages are good for Google
Every tag page is indexable by Google, so you will get more links into your page and shop. They also give Google (and other search engines) more ways into Folksy and so more ways to find things, which should benefit rankings. Making the tags clickable on the pages means there are more links in and out of that page, which again makes every product page more valuable to Google.

3. There are also tag pages for multiple tags
As well as tag pages for individual tags, there are also tag pages for combinations of tags. For example, this is the tag page for all items tagged with both ‘autumn’ and ‘gloves’. https://folksy.com/tags/autumn-gloves This page shows lots more results that https://folksy.com/tags/autumn_gloves which just shows items tagged with the phrase ‘autumn gloves’ because fewer people have tagged their item with ‘autumn gloves’.

These ‘multiple word’ tag pages won’t necessarily be linked to anywhere on Folksy (some of them will be if we manually add them), but they offer us (and you!) lots more options because we can create specific views and link to them on social media or in blog posts. For example, we might want to show people all geometric earrings - so this view https://folksy.com/tags/geometric-earrings shows us all items that are tagged with both ‘geometric’ and ‘earrings’

How you can make the most of tag pages
The new tag pages means it’s even more important to think carefully about your tags and which ones you use. Think about how people will find your work and what they would type into Google - what phrases would they use? Ask your friends what they would search for.

For example, if someone is looking for a particular Christmas card, they might search Google for ‘stag card’. We now have a view for that on Folksy which is the tag page for all products tagged ‘stag card’ https://folksy.com/tags/stag_card but your product won’t appear on this page unless you have tagged it ‘stag card’. However, if you have tagged it with ‘stag’ and ‘card’, it will show up on this combined tag page https://folksy.com/tags/stag-card. But unless people are linking specifically to that page (on their blogs or social media) this page won’t have nearly as many Google ‘points’ as it has no links in, which means it’s unlikely to rank as highly.

Plurals also make a difference too. So the tag page for ‘linoprint’ has loads of results (which means loads of the links in that Google likes) https://folksy.com/tags/linoprint - whereas ‘linoprints’ only has one result https://folksy.com/tags/linoprints so not nearly as many links in, but you could use that as an opportunity to fill the page with lots of your products - as long as they are relevant!

When considering whether to use a singular or plural tag, you could use a tool like https://kwfinder.com/ to see what most people search for and also look at the various tag pages on Folksy to see how many products there are in each - it could be that being one of a few results for a popular word or phrase is better than being one of thousands. You could also decide to use both the singular and plural version of the tag, especially if that’s one of the most important tags for your products.

It might take some experimentation to find the right tags.

Keep your tags relevant
The tags that are right for you will be different from the tags that are right for other people. Your product is unique, so don’t add tags unless they are relevant. Also, if you spam the system with irrelevant tags, it’s not a good experience for shoppers and the page could be penalised by Google. The tags pages only work well if everyone uses them responsibly (like wine).

Have I lost you yet?

One more thing
Materials and colours are counted as tags, which means they are clickable and also included in all the tag pages. So if you have already added a tag in your materials or colours section, you don’t need to add it again as as one of your 15 tags - which gives you more tags to play with.

Does that all make sense? If you’ve got any questions or would like us to explain something better, please ask!

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This sounds like a fantastic idea! xx

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I think I have some editing to do.

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Whoop! Read and understood, amazingly as I’m quite rubbish at these things usually!

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Fantastic, just a little busy to thoroughly investigate at this moment!

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Great explanation Camilla @folksycontent :smile:

Any questions please ask us and we will try and help, we want to make sure you all understand how best to use the new feature so that customers get the best experience and have lots of ways to find interesting items to buy.

Also questions from you will help us prepare the admin team for support questions from others who don’t use the forum!

Have fun clicking around all the tags I’ve already found some amazing new shops I hadn’t spotted before

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I forgot to say, that the new tag pages are also a great way for us to find content to share, not just on social but in our gift guides and newsletters too.

For example, when we’re looking for products to add to our Gifts for Men gift guide, we can search this tag https://folksy.com/tags/gifts_for_men Or if we’re looking for ideas for a newsletter with Secret Santa gifts (which we are), we can look here https://folksy.com/tags/secret_santa

It’s also useful for promotions like Black Friday, when anyone who wants to take part can add a ‘Black Friday’ tag to their products, and we can then share that tag page (https://folksy.com/tags/black_friday) on social media, in our newsletter or/and on our blog. Combine that with the new Shop Announcements, which you can use to to announce your Black Friday promotion or discount, and it means shoppers can see all the items on Folksy that are part of a Black Friday promotion, click on an item they like and see the specific discount code (or promotion) on the item page.

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Yes, think I’ve got it! great! thanks :slight_smile:

I was just thinking the same Sasha :slight_smile:

This is very exciting - like Sasha and Diane I have work to do! :slight_smile:

Am I the only one who’s not 100% happy with this? Firstly, a prospective customer can click on one of my tags and leave my shop? Secondly, as with the general searches, some people will come much higher up than others? I thought I had my tags worked out pretty well at the moment to be found in Folksy searches, but now they’re going to be used to enable people to shop elsewhere?

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Hi Christine,

Sorry that you’re not 100% happy with this update.

The idea is that this will improve traffic to the site as a whole and will enable people to browse through items and find similar things they will be interested in.

We envisage that this will boost views for everybody which will increase sales rather than reduce sales but we will be monitoring it closely and if we find in any way it negatively impacts the site we will look at a different approach.

At first glance its ideal to be able to look at the tags and see where my items are placed and what items and shops sell similar items. I’ll have to take a closer look at my tags over the next few days and see what I can do to improve searches.

I would partly agree with @coatimundi though that directing customers away from my shop isn’t a great strategy but a general boost in views would be beneficial.

But a Folksy browser could potentially click on a tag in someone elses shop and end up at yours :slight_smile:

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I suppose there is that :slight_smile: . And, quite frankly, my shop couldn’t be doing much worse than it is at the moment… The only way is up, hopefully.

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I really appreciate you guys working hard at improving the tags.
I find it very confusing what works and what doesn’t. To use your example - when following your link for
https://folksy.com/tags/autumn-gloves I get 54 items
for
https://folksy.com/tags/autumn_gloves - I get 8

but if I search in the search box for “autumn gloves” I get 36.
Why on earth don’t I get the 54 that have tagged both words?

Also can I suggest that the link https://folksy.com/tags/autumn_gloves should include not only items tagged “autumn gloves” but items that have both “autumn” and “gloves” as tags? It makes Folksy look so small when only 8 results come up and we all know that there are many more lovely items that should go in that search.

:o)
Nana

Hi Nana. You only get 8 results on this page https://folksy.com/tags/autumn_gloves because only 8 items are tagged with ‘autumn gloves’. The tag view is designed to show just the items tagged with that exact phrase because it’s the page you see when you click on that tag on an item page. That’s why it’s so important that sellers choose the right tags (words/phrases) for their items.

The other example I shared https://folksy.com/tags/autumn-gloves does include all items tagged with both ‘autumn’ and ‘gloves’ - but that isn’t linked to anywhere. It’s a view we can create and share if we want to show certain types of products or themes on Folksy.

It is a bit confusing. I’d suggest having a play round on your page and other product pages on Folksy, clicking on different tags to see what results you get.

hi camilla - do apostrophes make a difference in tags?
eg valentine’s day / valentines day etc.
thanks.

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I can see what @coatimundi is saying. This sort of turns tagging on its head. Previously very specific tags were most effective, for example “lampwork” seemed to work well in my shop, but now more general tags will be preferred because they will have lots of Google links, for example “present for Mum” which was completely and totally ineffective previously (because it generates far too many results). This might well make it easier for customers to shop and Folksy’s most successful and popular shops which rank very high on Google, but it will make it difficult for customers looking for something specific, like lampwork or Murano glass, as these tags are abandoned. It will also make it harder for less successful shops to sell anything. Even if they are found a customer could be tempted off the page before they have finished looking.

Verdit: Neither good nor bad

Sam x