Each month during 2023 we will be looking in detail at one craft, technique, region, style or theme. We will still be promoting sellers who do not fit into this niche, but this focus gives us an opportunity to delve into a topic and create interesting, engaging content for our newsletters, social media and blog.
This will enable us to reach a wider audience while also expanding buyers’ understanding of what goes into handmade and therefore their likelihood to buy, which we hope will benefit everyone on Folksy.
We’re looking for Folksy sellers who would like to create short format videos (ideally 15-second vertical 9:16 ratio videos) we can use for Instagram or TikTok that fit into our focus for July, which is Glasswork.
In June we posted a whopping 20 reels on Instagram and saw an incredible increase in our reach. With your help, we can make July even more successful!
If you work in this field and would like to contribute, let us know.
Content Ideas
- Initial design concepts
- Types of materials you use
- Process videos (even better if the video features hands)
- Film yourself talking about the process and showing off your items
- Studio tour
- Craft fair
If you’d like to get involved but aren’t sure how to make videos for social media, here are three useful resources to get you started:
- Canva has a beginner’s guide and free templates - https://www.canva.com/learn/beginner-guide-instagram-reels/
- If you’re not sure what a Reel is, have a look at this article by Hootsuite Instagram Reels in 2023: A Simple Guide for Businesses (as recommended by @SashaGarrett)
- Instagram also have their own tips here - Instagram for Business: How to Create Great Reels on Instagram | Instagram for Business
Video requirements:
- Filmed vertically
- 7-20 seconds long
- Filmed with natural lighting
- No blurry videos
- No filters, text on video, music added or any editing
- No sped up/timelapse videos
Please send your videos to us community@folksy.co.uk or you can use Dropbox/Google Drive/WeTransfer and share them with us at that address.
Additionally, if you’re not confident about creating videos there is also an opportunity to contribute to our Exploring Techniques series, so if there is an aspect of Glassmaking that hasn’t already been covered and which you would be interested in exploring further, let us know!
We will also be creating other non-video content such as blog posts! If there are particular Folksy sellers working in this field who you would like to see highlighted this month (or you have any other ideas for related content), again leave a comment below.
Deadline: 19th July 2023