Decline of Craft Fairs

What I’d really like to do at some point in the future (not this year at any rate!) is attend these events:
One at Penshurst Place : http://www.thecraftshows.co.uk/kent/autumn/
And the one held by Wealden Times : http://www.wealdenfairs.com/our-fairs.html

I’m guessing they will be reasonably expensive so they’d be the only event I’d attend in the hope of promoting and selling.

There are lots of local school fetes/fairs, village hall ones etc at between £10-£25 a table, but I don’t think they’re the best ones for what I do. I think it’s all about what you make and where you feel it would be best placed to sell.

Just a quick note about the lovely British weather!

I’m due to take my trusty gazebo to an outdoor event tomorrow, but I’m expecting a message to say it’s cancelled. Even though today is beautiful sunshine, tomorrow is forecast to be torrential rain and 20mph wind.

This can happen to two or three events a year. Even if the event is indoors the customers will stay home. When you are budgeting your events for the year remember to allow for these washouts, as you will rarely get your fees back.

I know what you are saying Helen because I don’t charge enough for the things I make. I was referring to craft fairs in my area where I have seen over priced goods and heard people making comments to that effect. The trouble is that unless you are a crafter people don’t appreciate the time and effort that goes into making something !!

Absolutely, we’ve all been on the receiving end of those comments! But those comments don’t mean the goods are overpriced, it just means we need to re-educate the world!

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A few years ago now…I did a lot of fairs but stall rents prevented a lot of people from booking and making sufficient profits. SO…I started a craft co-op…
Everyone who joined paid £10 member ship fee.
Using those fees we booked a hall. Then when we did a fair , we shared the cost of the hall with however many members attended.
So if the Hall cost £50 and there were 20 members attending…all they paid was £2.50 stall rent on the day.(that replaced the fees to pay for the next hall rent)
It worked well for quite a few years…but it does need members to help advertise etc…and someone who is willing to take care of the Membership fees etc.
We used to have regular meetings, to discuss venues etc. …it was great fun. It only closed when people moved away and some of the people would just turn up and not help with advertising etc…but the idea is STILL a good one…as long as you know enough craft workers who are keen.

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That’s a really good idea and something I’d like to see if I can organise! Who knows, it might be the start of something great!! :grinning:

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Personally I think there is too many ‘fairs’ I hate the term craft fairs as well I have been to way too many craft fairs full of bought in goods stacking high and selling cheap . There seems to be an explosion of artisan type markets a vintage fairs. I think the public are getting a bit of fair fatigue ! I do ok at some events but its taken a long time to find ones that generally work for me. I am trying to cut down on them this year as its all a huge effort that eats into rare family time. Having said that I enjoy the events I do, meet some really lovely people and have business from them way beyond the events themselves. I sell through galleries which mostly do well for me and erratically on Folksy and Etsy , better not to put all your eggs in one basket I guess.

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go for it…Textile treasures…at craft fairs we would ask people if they were interested in joining a co operative and having cheaper venues and no one said No…we had loads on our books…and of course the more people who joined, the more money in the kitty and the more venues that can be booked or larger fairs…
We lost the lady who looked after the money and so as no one else wanted that responsibility, we had to close…we did loads of fairs for a table rent of £3 a time…
Please note…that part of the rules we made said that IF for any reason the co op finished, ALL money in the kitty would be divided by the remaining members. (membership was £10 per year). (we couldn’t go chasing round trying to find people who had moved away etc. You could of course decide amongst existing members to give any left over funds to a charity. (If money accumulated because of new members , some of it was sometimes used for advertising.)

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Just caught up with this discussion and there are some really interesting points. When I first started out, I was keen on attending fairs and grateful for any sales i could get. But I soon realised that I was pretty much paying people to take my things away! I attend far fewer events these days, mainly because I don’t have a car and my web presence is a bit better established so I can sell things from the comfort of my sofa!

Anyway, I’d like to ask a bit of a personal question… What do you think is an acceptable minimum revenue for a 6hr event costing around £30?

The answer is that it all depends if you are relying on this for your only income, or if it is just supplementing your main income. Also, what your costs are in producing the items for sale, the cost of materials, insurance, transport costs, etc.

Many out there forget to take into account all their true costs, and think turnover is profit, which it isn’t.

So there’s no magic answer. Some would be happy with around £75 -£150 , others would need several hundred pounds or more to make it worthwhile.

Also, there’s the social side to selling. I do it as much for the contact with customers and traders as well as the sales. Some days have poor sales and then you have to assess whether it’s worth the effort of getting out of bed to go to the site. Other days can be very good and you meet contacts, which might result in sales months later.

Just to put it into perspective, professional people with their own company would target around 2.5x - 3.5 x salary costs to make it worthwhile staying in business, per person. That means if you employed someone and they weren’t earning at least 2.5 x their salary , then they won’t be economic for very long to cover insurances, overheads, on-costs, and a profit element.

However, when you are working for yourself, you may decide to work extra hours for little or no remuneration, - it’s your time after all. But if you do that, be honest with yourself, and calculate the true hourly-rate by adding up all your time you spend making , marketing, and selling your product. Many people end up quite shocked, at how little per hour they are earning.

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Agreed that the public are getting ‘fair-fatigue’. There are always people that will come and buy a coffee or a cupcake, but many who come are there just out for something to do, with no intention of buying any craft goods. It’s modern window-shopping, without the windows !
Those who do buy, are much more ‘picky’ nowadays. I have seen craft stalls and traders come and go at venues, and they just aren’t getting the business they used to.

It’s like car boot fairs. When I started doing car boots with my partner many years ago, you could get good prices for many items, which now you really struggle to sell. It’s a saturated market, just like craft fairs are. But there is a degree of psychology to selling at car boots, (and other fairs), and timing is crucial.

As you say, don’t put all your eggs in one basket.

It really depends on how you work out your prices, what your profit margin is, what you consider to be an acceptable rate for your time, do you have to travel, etc etc… for myself if I didn’t take in excess of £200 then I probably wouldn’t do the fair again.

I agree that people are more picky now when it comes to buying.
If it’s too cheap they ask why if you put prices up its to expensive.
I did a fair the other day and over half the people said just looking.

I.got abit fed up cos I. Had a lady treating my jewellery like rubbish. I had to ask her to stop throwing my stuff.
In the end I said if you break it your paying for it.
Don’t think she liked that.

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@NostalgiaKnits for me the minimum acceptable revenue depends on a number of factors the biggest one being the time of year. In the run up to Christmas I would anticipate taking (at least) £300 in 6 hours but I accept that it is weather dependant and people don’t come out if its raining. (I have complained to organisers about level of fees/ lack of footfall at Christmas events where the weather has been glorious but people didn’t turn up).
At other times of year when people are less likely to be buying then how much I am happy to have taken depends on how much time I’ve spent travelling and whether I think I’ll get any commissions/ future sales from it. I’ve had events where due to the timing (ie just before payday when people are running out of money) people have been interested in a piece but unable to afford it however they have then come back to me after pay day and purchased the item - they wouldn’t have known about me without the fair so it was worth doing even though the sale wasn’t made on the day.
Sasha

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wow. I must be way out of touch…the last fair I did cost me £20 for the table and I took about £45…I was just pleased to have made a profit…I was selling knitwear and needlfelted critters then…I have never, ever taken over £100 at a fair…
I haven’t done a fair with my paintings…I’m happy to stay at home and sell online…(at the moment)

Was wondering whether to do a craft fair, as I’ve only ever sold online, guess I keep wondering! :smile:

@DaisyWings me neither … i only sell online … the craft fairs near me are around 30 a table which I thought was reasonable … one day … :smile:

You never know til you try! It’s a great way to gauge the reaction to your stuff - you get a better idea of what to develop further. Although I have things that sell well online (with repeat buyers so people do like them!) which don’t really sell face to face. And vice versa. Tis a funny old world.

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@HelenSmith yes, I totally agree with the face to face thing … my buyers are normally stunned and pleasantly surprised when they actually get to touch and feel their purchase in real life … craft fairs are not out of the question for me, its just not been possible for me to attend until now … other commitments :smiley:

It’s really nice to see people’s reactions to your work.
I always get asked who made it and when I say me they do look abit surprised.

It’s nice to talk to the people who are buying the thing you make too.
I had a lovely lady like one of my beaded necklaces but she didn’t want the pendant. I had put on it as it would be to heavy for her.
So I told her when I’d be back and made what she wanted plus afew extra like it. And they sold.

The people you sell to can be very helpful.

I’m not doing any really massive fairs at the moment because they are to expensive.
I did a big one last summer. It cost 35 for a 6x6metre pitch.
You had to take a gazebo plus tables, chairs and all your items.
But by the end of it, it turned out not to be worth it.
Especially for all the effort me and my friends put in.

But o have booked smaller events were they provide the table. And they vary from £7-20
Wich seems to be better and more worth the effort.
I think you just have to find the right.thing for.you when it comes to these things.

And.I agree with what someone else.said that alot of.these events are not advertised at all well.
I use stallfinder Wich is normally quite good at finding these things.

Hope some of that helps.