You can tailor your audience when you boost your posts. I’ve had a bit more success with it this Christmas because I boosted my posts to men in the last weekend of Nov and got two sales from it. I also got some likes and shares which I was not expecting, although one of the chaps also immediately “hid my posts” presumably so his other half couldn’t see what he had bought. You can also tailor you budget too, and I would recommend this because I would not want to spend more than £5 over a weekend and FB’s suggestion is £8 for me which I thought was a bit steep.
These two threads are quite useful and you might want to read these rather than take my advice because I’m certainly no where near as proficient with FB as @davidandrewsxyz is, but I think there is a lot of truth in what he says here.
