Folksy Ltd

Promoting on Facebook

(GrainneCC) #1

Hello all, I’m very new to the online world of selling and trying to get to grips with social media (something I’ve been very shy of). Was just wondering if anyone could give any tips from their own experiences of what’s worked for them in terms of promoting on Facebook and generally being seen. Apologies if I’m asking an age old question. Hope you’re all enjoying the festive period. :smiley:

(Amberlilly) #2

My reach on Fb is almost non existent! They want you to pay. But, I intend to ask @dottiedesigns to do some for me on British Crafter’s.

(Sasha Garrett) #3

I’ve always found that posts about works in progress or new gemstones that have just arrived do better than ‘I’ve just listed this’ type posts, I’ve picked up commissions this way. Posts with pictures seem to get better reach as well.

(Deborah Jones) #4

Allow your following to build gradually , that way they are more likely to actually like what you make and interact.
Avoid using any words that make it sound like you are in business- Facebook doesn’t share posts like that ie shop,price,Folksy etsy,stock,sale,discount.
Really good photos to tempt people helps too.

(GrainneCC) #5

Thank you all for replying. The advice you’ve given sounds like what I’ve been doing so far. As it’s still very new I’m not expecting things to happen immediately and I’m all for it move organically. It’s great to hear how others have explored social media. Thank you!

(Helen Healey) #6

It can be very hit and miss now on Facebook as they tend to limit your reach in an attempt to get you to pay to boost your posts. It’s best to try and post regularly, mix it up a bit with work in progess/raw material-type posts as well as finished products, share your posts in groups to improve your reach (there are lots of craft type groups you can join) and always avoid the trigger words that Deborah mentioned above (don’t include £ either). It’s best to include a photo as these tend to get a better reach and if you want to include a link to your shop or a shop item, put it in the comments (if it’s in the main post, Facebook will limit the reach). Good luck.

(GrainneCC) #7

Thank you I’ll keep that in mind :smiley:

(Liz Clark) #8

There’s lots of info on the Folksy blog too about using social media, not to mention joining in with #folksyhour on Twitter.

Facebook did do some research (and it’s ongoing) about what people wanted to see in their newsfeed, and the majority didn’t want to see people just selling stuff, which is why those posts tend to have a very low reach these days.

(GrainneCC) #9

Sounds like good advice and I would probably agree with the research, I too get put off by posts just about selling. I guess it’s about working out a good balancing act keeping up peoples interest and getting your work seen. :grinning:

(Helen Healey) #10

I agree that the majority of people don’t want their newsfeeds filled with random selling posts. However, I think if someone has liked your page they’ve liked it because they want to see your posts and I therefore don’t really think there should be a restriction on how many they can see.