Is changing name a terrible idea?

I’m just wondering whether anyone has any experience of changing their shop name? I think The Hermit’s Bothy doesn’t quite suit the shop now that I’m also selling from the bike (it’s not very hermit-like!). I’m thinking of joining some other platforms alongside Folksy to try and increase my reach a bit, so I’m thinking now might be a good time to change it on here as well. It’s probably not a good idea to keep it one thing on here, and have it something else on other platforms. I’m The Highland Pedlar on Youtube, so I think maybe I’ll change to that across the board.

I know it’ll be a pain in lots of obvious ways, like I have a logo stamp that I’ve used on all my jewellery cards. And my Hermit’s Bothy email address is what I used to sign up for things like craft fair mailing lists, social media accounts, a Google account etc. Maybe it doesn’t matter if the email address I use doesn’t match the shop name? It might get confusing though. And I think I’m right in saying that all my links from Pinterest etc will be broken? Ugh, I don’t know! Maybe I’m overthinking it!

Any thoughts/ reassurance?

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I changed mine quite a few years ago now, but yes it was a pain especially remembering where all the links were. Re the pintrest I think I re-pinned if I still had the items in my shop or deleted old ones, used the opportunity to refresh my boards too.

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I like the new name.

As you stated, it will be a pain to sort out but will be worth it once it is all sorted out.

When I was considering changing mine I spent a lot of time listing every place I would need to change it and spent time making notes. Then after I did all of that I didn’t change it in the end!

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I used to have two shops with different names and emails, then merged them when business took a change in direction. It’s a pain and time consuming, but if it better reflects your business it might be worthwhile. For example, I was doing a lot of felting work at the time, which didn’t seem to go with the Harris tweed stuff.

I would suggest setting up the new email address alongside your existing one. Set up your new shopping sites and socials to the new email, and see how it works out. Keep your current shop name and socials at least to January so you don’t waste your work so far. Also, if something unexpected should happen to you or your bike you can quickly go back to the Bothy!

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Changing it can be a hassle, but if you know it’s something you’re not going to be happy with and will want to change eventually, the longer you put it off, the more of a hassle it can be as you’ll have used those details even more.

Just make sure the new name is something you’re happy with and will want to keep, or you’ll have to go through all of the hassle again. Often that might be thinking if you changed style or added a different kind of craft to your shop, would the name still fit? For you it might be if you stopped using the bike in the future, would you still be happy with the name?

The suggestion to get a list of what you’re going to need to change beforehand is a good one, it can be easy to miss something if you change and then suddenly realise everything needs updating (we have seen people with their old shop address in their Instagram profile months after changing their name).

On Folksy there are a couple of ways to change your name.
The first is changing your shop name (which you can do yourself through the ‘shop appearance’ page). This is the name that shows on your listings and in search, and if you just change that, no links need updating.

The second is changing your username, which changes the name you log in with and your shop URL. This is something we have to do for you so you just need to email support when you want this doing.
This is the one you need to think carefully about because it will change your shop link, and the old link will no longer work. That means remembering every site you’ve shared your shop link (often the profile of any social media sites you use), and particularly if you have your name/link (or QR code) printed on business cards, labels or packaging, it could mean a lot to change.

However it won’t mean links to individual listings will need updating - shop names aren’t included in listing links.

We do sometimes see shops with completely different usernames to shop names, even with well established and successful shops (but it does take a little more thought to remember their address as you often think of the shop name first).

As you mentioned, you may also want to change your email address to match, but that can mean a lot more to update (and sometimes remembering multiple places on the same site, for example if you change your email address on your Folksy account, it won’t automatically change the PayPal email on your account or the email address signed up to the newsletters). It can be good for branding, but we see a lot of accounts where shop names and email addresses don’t match, so it’s not always necessary to do.

As we’re here, also a reminder that if you do change your name on Folksy, you need to specifically log out of the forum and log back in for the details on here to automatically update to match.

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That’s really helpful, thanks Kim :slightly_smiling_face: