Named person loves an item but "does not sell on Folksy"

How does this happen? In my shop activity section it seemed someone had hearted one of my items. I hadn’t heard of the shop so clicked on the name to take a look, and the message came up that the person did not sell on Folksy.

customers can heart our items too.

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Yup I have several people who favourite my items but don’t sell here, they are just regular customers who have an account (as opposed to guest customers who don’t have an account).

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Thanks very much for the replies - I hadn’t realised account holders’ names would appear like that.