Theme of the Day April 2025 - final list and original suggestions

Can we please have your suggestions for April’s themes of the day?

Remember we’re aiming for themes that will already have some items tagged (we don’t want to risk an empty theme!), but aren’t so vague they’ve got 10,000+ results.
We also try to avoid repeating themes that have already been used in the past few months.

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April 1st - April Fools Day. Joking, humour.
9th - Unicorn Day.
11th - National Pet Day
15th - World Art Day
19th - Primrose Day.
21st - National Tea Day. Teapots, afternoon tea.
22nd - World Earth Day. Earthy colours.
23rd - St George’s Day. Dragons.
25th - Penguin Day
April Birthstones - Opal, sapphire, diamond

On the Grow - buds, leaves, plant pots, houseplant containers
Baskets
Rabbits
Chicks
Coasters (for drinks, not ships!)
Spring Clean (could include things for skin too)
Daffodil yellow
Photography
Best of brass and copper (jewellery, steam punk, vintage, recycled)
Little Things
Texturing
Soft touch (velvets, mohair, satin)
Multicolour
Minimalist

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Easter decorations, Easter table, Daisy (April flower) Diamond (April birthstone) Down on the farm, Farmhouse decor, gardening, horses (grand national)

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St George’s: dragons
Spring: blue skies, sunrise, clocks, bluebells, April showers, rainbows, suncatchers
Earth Day: bug hotel, ceramic pots, planters, Wellington boots, new growth, gardening
Spring clean: soap, shampoo bar, reusable makeup pads (or just ‘reusable’ to link Earth Day and all the lovely reusable and eco personal items here)
Long weekend: garden, bunting, entertaining, resting, relaxation, reading, crockery
May Day: Beltane, folklore, maypole, garlands

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Plus to already suggested … day at the seaside, country walks, nesting time, pollinators

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Here are our Themes of the Day for April:

Date Theme Tag for Sellers
Tue 1 Apr Stress Awareness Month relaxation
Wed 2 Apr Dazzling Diamonds diamond
Thu 3 Apr Spring Blossom blossom
Fri 4 Apr Gifts For Easter easter gift
Sat 5 Apr Steampunk Style steampunk
Sun 6 Apr Spring Lambs lamb
Mon 7 Apr Basket Making basket
Tue 8 Apr Daisy Chains daisy
Wed 9 Apr National Unicorn Day unicorn
Thu 10 Apr Easter Card easter card
Fri 11 Apr National Pet Day pet
Sat 12 Apr Making Waves waves
Sun 13 Apr International Plant Appreciation Day plants
Mon 14 Apr Sunshine Yellow sunshine yellow
Tue 15 Apr World Art Day original painting
Wed 16 Apr My Favourite Piece tag only 1 apr 25
Thu 17 Apr Journal Writing journal
Fri 18 Apr Easter Chick chick
Sat 19 Apr Country Walks countryside
Sun 20 Apr Easter Bunny bunny
Mon 21 Apr National Tea Day teapot
Tue 22 Apr Earth Day reusable
Wed 23 Apr St George’s Day dragon
Thu 24 Apr The Art Of Weaving weaving
Fri 25 Apr All The Colours Of The Rainbow rainbow
Sat 26 Apr Light As A Feather feathers
Sun 27 Apr A Run Around London london
Mon 28 Apr National Gardening Week gifts for gardeners
Tue 29 Apr Bluebell Woods bluebells
Wed 30 Apr Folklore And Fairytales folklore

To have your item included in a theme, simply add the tag for that day to your listing, exactly as written in this list. For example if you have an item you think would be great for Gifts for Easter, add the tag ‘easter gift’ to the listing. If you just have the tag ‘easter gifts’, the item won’t be included in the theme as this isn’t an exact match.

Please remember to only use the tag on items that are relevant to the tag.

For My Favourite Piece on 16th April please choose just ONE item you’re particularly proud of or want to show off this month.

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@kimfolksy Nice list! Would I be OK to add the tag ‘teapot’ to a couple of my teaspoons for 21 April even though they are manifestly not teapots? Or does the item need to be a teapot or a tea cosy?

If ‘teapot’ seems appropriate to you, then why not? Some people seem to make much more tenuous connections!

Thank you! I guess National Tea Day is about more than teapots. And judging by the search terms in my shop stats people find my spoons via far more irrelevant tags :rofl:

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I think you can be guided by the name of the theme ie National Tea Day, the tag is just the tag. It was from my list of suggestions, and I was thinking of a wide interpretation which could include anything tea related such as tablecloths, napkins, cups and saucers and certainly teaspoons! @LooneySpoons

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If you feel like your item is relevant to the tag, then you can use it.
If you think your item is only relevant to the theme name but not the tag (for example if you would never have considered using the tag on the item if it wasn’t for the theme), it’s best not to use it.

Remember the main purpose of tags is to help buyers find what they’re looking for in search, and we don’t want theme of the day to hinder that.
Sometimes we do select a tag that is more specific than the theme name (particularly when it’s based on a day/event) because the tag brings up a good set of results, which isn’t too small or too big, and the majority of the results go with the name, whicn isn’t always the case when it isn’t as specific.

Think if someone went to search and entered the tag, would it make sense to them why the item was appearing, or would it confuse and frustrate them because there’s no link when the theme name isn’t there?

Thanks for the guidance! It is sometimes difficult to judge what is appropriate.

That’s a good way of looking at it, thanks! I’ve got loads of teaspoons in my shop but have only tagged one thing ‘teapot’ because if I were looking for a teapot I wouldn’t want to see a load of teaspoons in the search results. And I never do remember to go through and un-tag things at the end of the month!