I didn’t sell that many on Folksy but I then did list them quite late on. At fairs, my cards were a real best seller as I grouped them into special offers for multi-buys.
Everyone is different but in my circle, I still sent about 80 cards and got back pretty much the same. I buy in packs (no I don’t send my own - how daft and something I will change for next year!!!). For friends and family I usually buy individually.
I think with the advent of Facebook, I’m not convinced people are spending less on cards overall. I think the days of sending everyone one in your address book may be dwindling, but then I do think people are happier to spend more on close ones and for those on FB, a Merry Christmas everyone to more distant acquaintances is becoming the norm. You can get some staggeringly beautiful cards for well less than a fiver (sorry poor English!) and I think most people would pay that for a loved one (if they didn’t make their own of course).
Next year, I will send everyone one of my own cards and have the added bonus of it being almost like a marketing campaign!! Better get working on those new designs then…