I never bother about FB advs to be honest, I have twitter - but that only add more views to both my shops… sales - not yet 
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I love Twitter, I use it to chat to others, to keep up to date with what other companies are doing and to promote my products. Twitter works best if you stick to the 80/20 rule, so interact with others, share other peoples info etc 80% of the time and only promote yourself 20% of the time. I have my Instagram and FB profiles linked to it, so whenever I post on Instagram and FB, it directly posts on Twitter too, but I would be careful with doing this if you post on Instagram or FB more than a couple of times a day, as your Twitter feed should not just be about posting from other social media accounts.
One of my big top tips on Twitter is to set up lists. This is where you can organize the people you follow so that you can filter what you see. For example, you could set up a folksy list, you can put all the folksy people you are following into the list and you will then be able to see at a glance what all the folksy people are tweeting. I also have lists set up for business info, local businesses, designer-makers etc. It’s a really useful thing to do and it means that you will never miss a tweet from someone who you are interested in.
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I like twitter, I’ve had a couple of sales through it and there are a few groups like #crafthour, #handmadehour and #makehour which help promote things. They run for an hour or so a few nights a week and retweet things you’ve put the tags on, lots of crafty folk follow them and they can be really fun
So far I’m not much of a fan of facebook, much prefer twitter.
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Hi ya Jennifer,
To see if your ROI (return on investment) was worth it with facebook ads (or with anything you pay and are looking for an outcome with). You need to decide what you want the people who click your ads to do. If you did the ads for people to just click and visit your site then from $20 100 people clicked that means for every $5 you spent your ROI was 25 click throughs (so for each click it costs you 0.20c).
Now if your objective from your ads was sales. First you should know how many sales came from your ad click throughs. Then work out the ROI on that. If your objective was to get sales, and no one brought from you then your ROI was $0.
If 10 people brought via your ad then each purchase was $10 that means you made $100 from your ad campaign.
So $20 (your investment) / 10 (people brought) = $2. This mean for $2 for ROI was £100. Only you can decide if that was a successful campaign or not. An from your results and elevation you would need to look at your ad and the information it included, was it aim at your ideal customer etc…
A great resource: http://www.socialmediaexaminer.com/measure-social-roi-on-facebook-ads/
I hope this helps
Blessings Janet
Uuh I have joined Twitter in March I think, the same time as Folksy and been using it since then, without understanding how it actually works;))) but managed to get 180+ follower somehow. I tend to use a few # which i think are popular, but who knows if they actually are.
Facebook is a different thing…Been using and running my shop since November 2013. Joined a few group where I show some of my new makes, and got lots of orders trough those. Also been experimenting with paid ads, without any success. Maybe I added the wrong target market, but don’t think I have any sales trough that. But had 100+ sales from different groups:)
Hi ya
Twitter can work for you if you have your target customers following you. Then when you tweet something out it will be seen and read and acted upon (well most of the time.) You have to remember that he average joe may only have a few 100 followers or less and WILL see your tweet. Tweeting more than your product links is a much better idea, so if you have a blog share more of you and you behind your business, helps you stay in the mind of the customer without over selling. Use hootsuite to schedule your tweets and blog post for say a month then you just reply to mentions and new followers.
Save you time in the long term and lets you focus on those who are engaging with you.
Hope this helps
Blessings Janet
Hello! I make more direct sales on Twitter than I do here on Folksy. It does take a while to build up but can be really good and low effort for promoting your work… I think you need to do more than just post work to get followers.
I also do OK on FB and have recently done an add for British Crafters https://www.facebook.com/BritishCrafters which worked incredibly well, bringing in new page likers and promotions bookings for a couple of quid.
On BC Twitter I have 30K+ followers - if you use the #britcraft you can connect with similar people We also do #britcrafthour on a Wed evening 9pm to 10pm - feel free to come & join in! https://twitter.com/BritishCrafting
As with everything it takes a while to build up momentum but I think it is worth it in the long run.
i love Instagram too!
He probably did follow you. What happens is they get you to follow back and then ditch you! It’s very mean! I have not really bothered to follow back many lately because of this! What is it with people, they are so disloyal!!!
Great advice everyone thanks!
Re facebook ads… I used them over last weekend to get a lot of likes on my page…over 24hours I got 100 likes… I wanted do do this because I think I feel you can be in a catch 22 situation i.e if someone goes to a FB page and there is only 3 likes they feel less certain in your brand and you are less likely to get sales but you cant get bigger unless people do buy from you and like/ review you! So what im trying to say…in a very long winded way (!) is that it was worth spending about £14 to get 100 likes fast!
I find boosting posts rather than adverts is cheaper…
Twitter …i can see the benefits and I have also just gone on instagram #talkofthetownparties …tbh I sti am getting my head around when it’s appropriate to @ and # … And when you # on Twitter are you refering to an instagram pic or just a topic on twitter… I thought I was good at IT!! Lol!!!
Thanks again for all replies
Hi @talkofthetownparties Instagram and Twitter are 2 different platforms, so when you post a picture on Instagram, your #'s should be Targeted to Instagram. It’s also a good idea to only add your #'s in the comments box after you have posted your picture. This means that If you have your Instagram account linked to Twitter, the #'s will not appear on your Twitter feed.
With regard to Twitter you can @ anyone you like if you want to chat to them, or retweet their tweet etc. Never ever @ someone directly to sell to them though. So to tweet someone out of the blue with a ‘hi @ check out my new listing’ is considered as spam.
With regard to #'s on Twitter, the #'s refer to #'s on Twitter not Instagram and the general rule is to use 1 or 2 max (on Instagram you can use as many as you like) #'s on Twitter are primarily used to find out what people are talking about. So if you search for #folksyhour you can see all the tweets in one go which mention #folksyhour. As you only have 140 characters on Twitter, it’s better to use the characters to tweet your message, instead of filling your tweet with #'si
thanks that is so much clearer now!
Why instagram and twitter couldn’t pick two different symbols is beyond me!
Hi @talkofthetownparties #'s are just a simple way to search for something, hence they are standard across all social media platforms, but the way you use #'s on those social media platforms are slightly different. So on Instagram #'s are mainly used to describe a photo and on Twitter #'s are mainly used to follow what topics people are tweeting about, or for comedy effect, such as #awkward. If you post a photo on Twitter you can describe it using a # but as you only have 140 characters, you’ll probably only manage to get one # in. You can use #'s on Pinterest and FB, but they’re not that popular on there yet.
i find i get some views after i tweet but it so far doesn’t seem to have produced any sales 
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same for me - I guess its just about building interest at first!