Folksy Update - February 2022

Here’s what happened last month on Folksy in numbers.

One interesting statistic is that Linktree became our best referrer in terms of sales. If you haven’t heard of Linktree before, it’s free ‘bio link tool’ that lots of people use on Instagram because it enables you to have multiple clickable links rather than just one.

We’ve included the dates most people shop for Valentine’s Cards as we thought it would be useful to know so you can time your promotions next year. There were still a few people buying Valentine Cards even a few days after the event too!

Overall, the top searches on Folksy were the same as last month (albeit it in a different order) although only 5.85% of visitors to the site used Search. Improving Search is top of our to-do list, so it will be interesting to see how these figures change when that work is done.

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Looks like we should all get busy crocheting socks and trimming them with earrings!

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I wouldn’t bother, I crochet and am not selling anything :joy:

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Very interesting - thanks for the stats!

Interesting about linktree because I really didn’t think people bothered to look at Instagram profiles :thinking: