I had a look round your shop and there’s certainly lots to see.
I must admit, I found all the sections a bit bewildering - and also was puzzled by the “Christmas” section, as it contains no Christmas themed stuff… Would it be better to remove that for now and bring it back in October or so?
I like the embossing on some of your cards - especially the silver raised embossed wedding design. I noticed someone commented on the white-on-white embossed designs of some Christmas cards (now removed from sale?) and you said they were hard to photograph. Perhaps it would be a good idea to try and get photos during the summer months, while the light is so much better. I also noticed that at least one of your cards has a photo that only displays as a thumbnail (presumably it is too low-res to display any bigger). There is some useful advice available on the Folksy Blog, about taking good photos - perhaps worth a read? (me too - my photos still need some improving & I just invested in a better camera!)
I think, as a customer, I would find it less confusing to shop, if there were less sections. Would it be worth putting a number of your “categories” of cards into one section - perhaps “Cards - Special Occasions”, “Cards - Wedding & Anniversary”, “Cards - Blank, Notelets”, “Cards - Personalised” etc - or something along those lines? And also “Cushions & Pillows” at the beginning, so it doesn’t get lost?
You seem to have some lovely products and I think I’ll be looking at your shop for cards at some point soon!
I wish you success with your business.
Lizzie LizzieMade Hand Bound Books