Hey all, so I boosted my folksy shop all over social media before valentines day, got to around 300 views, but no sales at all 
could you please take a look and see if my shop is looking ok? Is it something Iām doing wrong? I need to boost my sales as just lost my proper job. My shop is www.folksy.com/shops/TheLittleBlackCat Thank you
1 Like
Hello 
Just had a look around your shop and I have to say I think your work is lovely. To me your shop looks really good - but maybe some more seasoned sellers on here will be able to give you some advice? Itās hard work promoting but if, as you say, youāve boosted your shop all over social media then it may just be that people are being a bit cautious about spending right now. Hopefully, in the run up to Motherās Day youāll get some sales! Sorry Iām not being much help but wish you lots of luck 
1 Like
Hmmā¦Iām not sure. Just had a look and everything looks nice enough. Plenty to look at. Iām certainly not your target market as I donāt wear much jewellery and donāt tend to buy it for people either, but for those who do your shop appears to look lovely. Photos are clear enough. Though you do use the word āstunningā a lot. 
haha
Only thing I could suggest for your photos to be used in more gift guides or whatever is for you to have your first image on everything a square. Folksy crops to a square and if you look at the thumbnails, particularly for a lot of your necklaces, the item goes out of the shot.
Only thing I can think of though. Sorry.
Remember youāre one of thousands (probably millions) of jewellery sellers online, it isnāt going to be easy to find customers. I would say online jewellery isnāt something people impulse buy either. Maybe try and get in some actual shops too?
Good luck with it all!!
1 Like
Sorry to hear about the āproperā job having been made redundant twice I know it can be very stressful.
Looking at your shop I canāt see anything majorly wrong but as Susannah says it would be better if your first shot was cropped square so that you donāt loose any of the image when it is displayed in search results. Some bloggers etc prefer a less obvious water mark in the shots they include in their articles so you might want to move it to the edge of the image (personally I donāt bother watermarking my images as apparently they are easy to remove).
Looking at your facebook page you might want to stop putting the link to your folksy shop in the main post - apparently this limits the reach of your post. It is better to put the link to the item as the first comment.
Iām afraid jewellery is a very competitive field - there are lots of sellers on here and other online market places. Its taken me several years to get any sort of momentum behind my folksy shop and that still wouildnāt provide me with a living on its own.
Good luck.
1 Like
Hi Kirsty. Your shop is lovely. I agree with @SashaGarrett about the watermarks though - our recommendation is not to use watermarks on images if you want them to be featured or shared. Most bloggers wonāt feature work that has a watermark either. If youāre worried about your images being used without your permission you can do an image search on Google search and chase credits where they are due.
Thereās more advice about this here
2 Likes
I am having the same results as you! Iām hoping Mothers Day might generate some sales. I do everything suggested and I get lots of ālikesā but not many sales! I agree that itās difficult to sell Jewellery online. Iāve looked at your shop and it looks good! Sorry I havenāt got any advice as Iām in the same position! I post in the gift guides as well but havenāt been included yet! I think we just need to keep promoting! If anyone has any help or suggestions for me as well I would be very grateful! 
1 Like
I donāt get very good results for Valentines Day either! I think it is because the target market for that one day only isā¦Men.
I donāt like to make sweeping generalisations, because I know that some men do indeed get thoughtful presents, well in advance of the day, from shops and sites they know their beloved likes BUT at least some of the men in my family and of my acquaintance, rush around like headless chickens the day before. Those customers are highly unlikely to be checking Folksy.
I suspect that the views I get on the run up to Valentines day are from ladies saying to their partners (who are watching some kind of sporting event) āThis is really nice!ā in the vain hope that somebody might be paying attention. As I say, Iām not a female chauvinist and I am absolutely sure this stereotype does not represent all men, but it does represent at least some of them.
I get much better sales in the run up to Motherās Day and after Christmas, which may be down to women buying for other women or for themselves, so hereās hoping for the next few weeks!
Love Sam x
3 Likes
Youāve described my husband perfectly!!
2 Likes
Shh! Iāve also described my brother and my father perfectly too
2 Likes
Thanks so much everyone! Xx
My newer items have square pics, so Iāll go back and re- edit the other ones. Iād rather keep the watermark to be honest - the Chinese are ripping off so many UK jewellery makers, and I donāt want to have to Google all my images constantly?
I just wonder if my stuff is a bit rubbish to have so many views and no sales to be honest?
Iām not sure how else to boost myself a bit now. I did tons of crafts fairs before Xmas, and Iāve kept up my monthly craft fair, but I was hoping to get a bit of online sales going.
Xx
What are you basing the view count on? If its google analytics you need to remember to discount any views you made yourself and all the ghost views from web bots/ referal spammers (I work on at least a third of my views according to GA arenāt made by real people and Iāve spent time attempting to filter out the referal spam). If they are specific item views as measured by folksy were there any in particular that got looked at? Maybe there is something wrong with that listing, like older photos for example.
How were you boosting your promotion? Were you targetting the right people? It might be that people saw your FB posts thought āIāll have a quick lookā¦ā clicked though to your shop and thought āoh thatās not to my tasteā and clicked away, unfortunately there is soo much jewellery available online that people can be very picky (and it is very easy for them to do so).
Your stuff isnāt rubbish but there is a lot of competition out there.
2 Likes
Thanks @sashagarrett the views are specific item views, and none of them have been things Iāve shared in recent months, so I think that means that theyāre real person views? Iāve had a couple of items added to favourites the last day or so, so maybe theyāre making wish lists? Just a shame that they havenāt led to sales x
If they are specific items that have been viewed then yes that means they are probably real people and the favoriting is a good sign that you are reaching the right people to buy your work (but maybe not their other halves who would be buying them valentines presents). Hopefully come payday they will be back to buy the items.
1 Like
I did notice that one of your necklaces was on the front page of Folksy most of yesterday so hope that helps. Your things are lovely, nothing at all wrong with them. xx
1 Like
Thanks for the help, advice and support guys xx