I started my craft business almost by accident! I had been taught many skills as a child, but then went into an office job and hardly made anything for years. I had just been back to Uni to get a Masters degree, which would allow me promotion at work, when the financial crash of 2010 hit. Suddenly I was not only not promoted but unemployed. There were so many applicants for every job, and the stream of rejection letters became very depressing.
My Hubby was working full-time, we could survive financially, but the toll on my self-confidence was dreadful. I re-started knitting and sewing to keep myself occupied and sane. Then in 2011 I found a local “start your own business” course that went through basic structures, book-keeping, etc. They also recommended using social media (Twitter back then) and at least a simple website.
I can thoroughly recommend Spanglefish as a website provider for a small user. You can use their domain or link your own, you can even have a Paypal shopping cart, and you don’t have to know when registering how many kb of downloads or such technical gumph that the well-known providers demanded.
I had a separate savings account that I had put birthday-present money into, so I used that tiny pot to buy materials, and then website and stall fees. It was never about replacing my job, I knew I could never make that many things; it was intended as self-funded therapy plus pocket money “until I get a job”.
I have tried many online shopping sites, but Etsy is the only one that consistently brings in sales for little or no effort on my part. I love the Folksy attitude, but my sales graph through them is almost flatline at 1-2 sales per month, and always has been for 12 years whether I promote or not. Having a stall at a Craft Fair was about getting out of the house and talking to people; if I sold stuff as well that’s even better, but contact and handing out business cards was the priority.
By 2019 I was on several shopping sites, and selling at 10 craft events in the summer, and at three different galleries for Christmas. My tiny spare-room hobby business was turning over £10,000, including exports to US, Canada, Australia. I was busy, I could pay for treats and holidays, and I didn’t feel guilty about not having a “proper job”.
Then Covid lockdown, coinciding with my mother’s death from a series of strokes, changed everything again. I have halved the number of websites I use and likewise the craft fairs I do, because my priority now is visiting my Dad in Scotland every couple of weeks and taking him wherever he wants to go. I’ll still keep making stuff (at least until I’ve got rid of my stash), but no way am I going to spend hours doing social media stuff when I could be watching woodpeckers instead!