I started my business after taking voluntary redundancy from a high pressure job in financial services that had made me feel severely battered and having forgotten who on earth I really was. At that point, knit, crochet and sewing were all hobbies.
It’s been my only source of income for 10 years now but I couldn’t live on it. My husband’s salary covers all our main bills and my income pays for food every week. I also very carefully managed my redundancy money so that has supported us well with everything over and above the every day for the last 10 years.
When I started, I honestly thought I would just be taking a sabbatical for a few years until I’d worked out what I wanted to do next, but I loved it so much that I soon realised that I couldn’t bear to go back to working for other people and certainly not any sort of job that wasn’t creative at its core. Delighted to say that I’ve made it work so far and I’m now less than 8 years from having a pension, so hoping to keep it going until then!
My Etsy shop is my main outlet and I’ve been running Folksy alongside for a few years now, but it’s super slow. Most of my customers are from the US and very few of them know about Folksy, although I do promote it more than Etsy on my social media, trying to spread the word.
I briefly had my own shop on my web site in the early years but quickly realised that it wouldn’t be a practical proposition until I got some experience and customer base built up. My plan is to go back to this at some point, but I feel like many people prefer the peace of mind of buying on a marketplace, even when they know you well. I think that you probably have to have a substantial turnover to make the work of your own platform worthwhile.
I looked at markets and other outlets early on and dismissed them both as not being cost or time effective and I’ve never changed my mind about that. Part of my employment in my old life was in Operations, which helps me really focus on efficiency and axe anything that doesn’t look sensible - LOL. Outlets do seem like a good idea if you can build enough profit margin into your work to make the seller’s cut work and your pieces aren’t easily made grubby by handling (I certainly can’t and mine would be).
I was happily chugging along on Etsy until the last couple of years when they’ve made all the changes to search and now I’m hoping that I’m finally getting back somewhat to where I was, but it’s super slow and frustrating.
I do also design knit and crochet patterns and sell those on Etsy and Ravelry - that’s something I should certainly do more of. I’ve done a few workshops for charity events and enjoyed them, but they’re not terribly profitable as a business proposition unless you gear yourself up properly to do lots of them, I think. I reckon Maddie’s @VioletFlameGlassArt idea about you doing workshops on YouTube is a great one - hope you try it! 