Folksy Ltd

Label image importance

The one thing that bugs me is if something in a shop or stall doesn’t have a price on it,
so I always make sure my items have a price. But, I wondered if the actual style/image of the label should all be the same and if it could effect sales?
Im thinking I should re-label everything for the Xmas fairs Im selling at from November onwards.
Does the packaging have any influence on sales?
Would this sway you to buy something if the font, labels etc were uniform

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I am in total agreement about having prices on everything, although a stall will have to grab my attention as well. I recently changed my lables to be more uniform and sales have been good, I do sometimes forget to print prices for every item and have to scribble a new lable which doesn’t look very professional. On larger items I also hang a business card with price incase things get moved about, so no-one is under the illusion something is £20 instead of £180! So yes, go for it, it can’t do any harm…

I had never thought about consistency in the printing of labels - but thinking about it, yes, I guess it all adds to the presentation of items. Will make a note for when I start selling at fairs :slight_smile:

I hand write my labels (making sure its legible) that way if something sneaks into the display (which happens regularly when I’m doing open studios) that the new label doesn’t look out of place. When I started out I put a price tag on everything but because the labels had to be of a certain size to be readable and some of my products are quite small it did end up looking like a display of labels rather than a display of jewellery so now I just have one label for everything on a particular row and group items accordingly for the small items. Bigger and/ or more expensive items get their own label which details materials as well as price.
Given the number of people who are shopping for gifts in Nov/ Dec make sure that labels can be removed without damaging packaging or leaving sticky marks - no one likes to receive a present with a price tag attached.

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I think a uniform way of pricing makes a big difference to your display, (and therefore possibly sales.)
I designed a hand printed business card stamp some time ago, which if printed onto paper instead of card folds over to become a price label as well. I bring spares of these, with peel off stickers already stuck inside to write prices on, so I can tie them onto the inevitable one which has gone and lost its label somewhere down the line.Like Sasha,I then have a system that hides the fact somethings just been priced up!!

I’ve got Moo Mini cards as labels for mine - I punched a hole on the corner and have attached the labels to my makes with butchers string. My logo/branding is all black, white and charcoal grey.

Previously I used to design and print my own labels onto card, using my logo and info. It’s all part of the brand, so it all looks consistent, and to me, professional. But then my back ground is graphic design so it’s the one thing I knew needed to be done and that I could do quite quickly/easily.

At the end of the day, these small things tell your potential customers about you and reflect how you see yourself. If you’re doing crafting/designing/making as a business, then I think a professional look is quite important.

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You are so right, as they use to say in marketing…
‘Presentation is nine-tenths of the sale’!
We always try our best on minor detail, too!
J.

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Agreed the labels do make a difference. When I first start doing craft shows, I bought some butterfly wedding place cards - a bit like these: http://www.hobbycraft.co.uk/talking-tables-white-butterfly-place-cards-10-pack/561632-1000?glCountry=GB&gclid=Cj0KEQjw1K2_BRC0s6jtgJzB-aMBEiQA-WzDMXHdsFv1_NoiaEZz3aRMoaLWPk2fSfUAuHUG0fO8OAgaAtix8P8HAQ&gclsrc=aw.ds

and they looked beautiful as price labels. Trouble was, it started to irritate me a bit when people kept stopping and saying they loved my labels, but didn’t actually buy a picture or card!! So now I just print off price labels in a nice clear font. My writing is pretty scrawly so this makes my display look far more professional. :slight_smile:

My handwriting is rubbish, so I have always printed item labels from the pc. One side has my shop logo and details, the other side is all about the item (e.g. type of wool, size details, handmade in UK) The price was on the corner furthest from the string, so easy to clip off if a gift.

Then I started selling through galleries too, and they wanted to add their % to the price. They would write over, or add a sticker, it looked tacky. Now I don’t put the price on the main label at all, but have a separate smaller price tag, which I can swap to suit, and it’s easy for the customer to remove for gifting.

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Like Sasha I don’t price everything on my stall as visually it would spoil the display, I try and keep my labels tiny and discreet. I use Crown tags or tiny paper ones attached with fine silver thread.
I think it looks auful when I see nice jewellery with market stall tags on string, even some galleries do it- so I price everything up before I send it.