Hmm… You got me all thinking…
Some time ago, when I started my page, and I invited all my friends and had this idea that they will like my page then invite all their friends and so on and all these people will see my posts. But it didn’t happen.
Then I had a fantastic advice from Lisa from For the Love of Yarn, and I started to interact with other craft pages. And yes, it involves leaving messages on their pages ( I never write ‘please visit my page’, but I sign as Stitching a rainbow, so they can connect my name with my business, also only personal likes counts).
I do not do it automatically, I always have a look at the page and try to find something nice to comment on. It is not that hard even if I would never buy it I can still appreciate the work, thought and talent that went into it.
Now, when I do that, my personal friends will see that I liked that page. I sometimes invite my friend to like the page if I know there is something they will like. And even if I am not interested in buying this crafter’s work maybe my friend will.
Some pages I do follow, I like and comment regularly, other dissapear from my news feed and this is like ‘natural selection’ on fb. It doesn’t mean I have to push my friends into my competition arms, but if I make quilts I can still recomend papercrafters, jewerly makers and more.
There are crafters and artists on fb that have so many followers they don’t have to worry about their like number, and they usually share more of other peoples work than theirs. And this is fantastic, it can bring a whole stream of people that already are buyers and love handmade stuff and appreciate it. But for this you have to be active, visit pages and leave your ‘card’ there. And people come to you and leave their ‘cards’.
It is time consuming, I know that, I have a system and a time set of every week to "return calls’. I can tell it is working for me.