No sales as yet - what can i improve?

1

Hi all, i have been on Folksy for a while now but i haven’t had any sales so far. Would you be able to take a minute to look at my shop and give me some advice on where i might be going wrong, whether it be pricing to high or pictures too rubbish, any feedback good or bad will be gratefully received. Thanks in advance. xx CraftedArt

2

As I comment on almost all posts like this…
.where are your social media links ?
You need to promote your Folksy shop.

Read through some of the other forum posts and you will find lots of excellent advice.
.:grinning:

PS On Folksy photos should be square. They will display far better and not get truncated but as Carol @Knittingtopia says below you really do need to do some work on your listings. One picture without sizing or any other info really is just titled Ladder… ??? If you were a customer looking for a box frame picture you would be most unlikely to search for Ladder.
So I suggest you take a step back and look at your shop front as if you were a customer… then look at other shop fronts… best seller list is a good place to start for best practice examples and then put , sorry I don’t say this unkindly but I think i do need to say this, more effort into presenting your shop.

2 Likes
3

Fill in your ‘about’ section. People like to know who they’re buying from.

Your titles and descriptions need a lot of work. No one is going to come to Folksy and search for ‘cycle’. You aren’t selling a cycle so make your titles more descriptive.

Give more details in your description. Does it come framed? mounted? What size is it?

As Joy says, where are your social media links? Are you promoting on social media? Do people even know you’re here?

Good luck :smiling_face_with_three_hearts:

1 Like
4

Search algorithms can’t see photos so you have to make sure your title and description accurately and fully describe the item (the advice I was given was to write it as if describing it to a blind person - include details of texture, colour, as well as what the item is and its dimensions). Tags can be multi word phrases and if a shopper searches for eg ‘inspirational picture’ an item tagged ‘inspirational picture’ as one tag will rank higher than an item tagged ‘inspirational’ and ‘picture’ as 2 separate tags (and the item at the top of the search results will probably have the phrase ‘inspirational picture’ in the title as search bots like partition).
Having said that search bots don’t see photos, shoppers most definitely do. If your main photo doesn’t grab their attention in the search results then they won’t click on it to read the details.
There is lots of info on the folksy blog https://blog.folksy.com/how-to-sell-craft-online-folksy-seller-handbook

2 Likes
5

Thank you for the honest feedback. i know i really need to put more effort in to presentation and descriptions. I am going to temporarily close the shop to update everything and start a fresh. I will also get some help with media links etc (don’t have a clue myself!}. Thanks again, onward and upward.

One more quick question - do you think the pricing is right? Some do take a while to make.

1 Like
6

Sorry I can’t judge your prices but your postage is eeeerr rather high. You can post any of those first class signed for for £4.70 or £3.70 for normal first class which is what I would use. £7 on a £10 item would not attract me.

3 Likes
7

Hi, I would agree with the feedback above-

  1. especially re postage prices- these should either reflect the true cost of postage (I think most of your items would class as small parcel?) or - as I do- incorporate some of the postage price into the item and offer free delivery. There are pros and cons of each.
  2. photography could be a little clearer and designed to showcase the product
  3. social media is key i’m afraid. I relist a lot on Folksy and post fairly frequently on instagram. Sales have been low recently though, despite this!
  4. more items in your shop needed
  5. use as many suitable tags as possible e.g. gift for cyclist
  6. pricing is a hard one, you have to consider cost of raw materials and maybe an hourly rate pro-rated. I think the first thing to sort is the postage though!
    The main thing is not to give up :slight_smile:
1 Like