Folksy Ltd

Pinterest Buyable Pins


(Karen Ellam) #1

Hi Folks

I had an email this morning from Pinterest regarding the update to the privacy policy. The changes have started to roll out in the U.S where it is possible to use a buyable pin so a customer can purchase direct from the click of a Pinterest button. I don’t think there’s any date yet to bring it further afield so we won’t get it for a while but I was wondering what this means for the future of how we use Pinterest now to promote ourselves and each other.
I noticed the method of payment would be through the new Apple Pay system or credit card. No PayPal mentioned!
It will become a lot more commercialised and we will probably see a lot of those payable pins popping up than normal pins. Maybe abit like Facebook how they’ve decided to push promoted pages and we struggle to get any visibility.
Is anyone else worried about these Pinterest changes?
I can’t find any clear info on how much it costs to use payable pins, but surely if folk are paying for that option then how we share our pins at the moment would surely change.

I love Pinterest at the moment as its really inspirational and I enjoy using it. I hope it doesn’t change too much.

Anyone have anymore info on this topic?

Karen


(Minerva) #2

I believe Shopify & Pinterest are partners in this. So you have to have a shop with Shopify, and therefore pay fees there, to have the Buy button. Otherwise, if I understand this correctly, you don’t pay anything for the payable pins.

Pinterest will be keeping buyers’ details for future purchases, so I guess no Paypal. I’m not sure about all these things. I haven’t looked into that in detail as I don’t use Pinterest for promotion.

I once sent an email to Pinterest about something and they came back with an automated response that is meant to answer my question! That is not encouraging customer service. Will they do the same when a buyer has a question??


(Eileens Craft Studio) #3

Yep I got this email as well but I heard about it first from the USA site.

We’ll just have to keep an eye on things I guess and see how it all pans out. From what I can gather from my research on the subject shopify can be expensive.

The same thing is happening over on Wanelo as well and they will be using shopify with their buy it now button. There’s is also being rolled out in the USA first.

This is the way all these American own sites are heading.


(Karen Ellam) #4

Thanks for replying @Minerva & @EileensCraftStudio
Things don’t seem to be changing for the better for us with small businesses :frowning:

Karen


(Minerva) #5

I do wonder whether this kind of changes will keep potential buyers away from Google and online marketplaces. One can just go on Pinterest, do a search and click on Buy. I can’t put my finger on it yet, but there is something I don’t like about this.