Shop improvement advice for my jewellery shop?

Shop Talk
1

Hello,
I have been on folksy for quite a long time (since 2007) and just hit 10 sales.
I have more jewellery I have not listed yet like solid gold rings, chains and earrings made with recycled gold, engagement and wedding rings, diamond jewellery etc…
Shall I add them too ? Is it something you are looking for on this site ?

Wolud love some feedback to see what I might need to add to tempt more clients.
Thanks a lot !

x

2

The most obvious thing I can see is that there are no links to your Folksy shop from any of your social media (that I could find with a quick look at each)…they all link to other sites. If you don’t tell people about your Folksy shop, they won’t find it. Promotion is key on Folksy.

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3

You are right, thank you for your insight. I promote my own website understandably,
I also do tag folksy in some of my posts and add my folksy products to my pinterest boards .
I thought folksy was promoting their own site on their social media ?

4

If you are hoping to make sales to the people who are browsing Folksy then you need to make sure that your tags, titles and descriptions are optimised for the search algorithm. Your tags need to be phrases that people will put into the search box and spelt the way that the predominately British audience will spell things (the algorithm isn’t smart enough to know that jewellery and jewelry are the same thing). There are articles on the blog about this (it keeps timing out on me so I can find the specific ones I’m after) http://blog.folksy.com/category/seller-tips/product-listing-tips
Another thing I notice (and this tends to be a contentious point) - your pricing. Your garnet stud earrings are £45 but there is another pair the same size in a different shop for £15. Your labradorite stud earrings £50, similar pair in a different shop £19. You need to upsell your stones/ materials so that buyers understand why there is a price differential - is your silver eco sterling silver/ are your stones ethically sourced/ are your studs hallmarked/ do they come in a gift box - those are the sort of things that buyers might care about and be prepared to pay extra for. Focusing on your higher end items - those made with recycled gold for example - would be a way of avoiding the masses of competition in the silver jewellery category.

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5

Excellent points, thank you very much Sasha.