I had a FB page but I closed it after 2 years. This method of promoting and selling was not working for me. The worst thing was how tiring it was for my wrists and at some point, I had to stop everything and put my shop on holiday mode to give them a good rest. I can’t have that. I need my hands rested to hand knit and work for my customers.
Closing my page freed up a lot of my time and energy to work on my listings and other things. It was sad for me to see that I have neglected them a bit. I did a lot of work online that improved my listings, spent a lot of time taking new and much better photos, learned new things and created new products.
I have read a few times that even large companies are closing down SM accounts as they find that customers leave their website, get distracted and don’t come back. They are definitely useful sites for business, but you have to check in an honest and realistic way if you are getting what you need out of them.