What's in a shop name?

I would say as long as the shop name is short and memorable, it doesn’t really matter if it has what you sell in it. Your marketing keywords will get the customer to your shop, or images of what you make. If they want to find you again, having that short name will help. I would say that having a consistent brand is quite important. So if you’re selling under a different name everywhere else I’d consider changing it here.

There was a thread about changing shop names a while ago. Here is it - Changing my shop name - it says your URL won’t change. Might be worth looking into that if you decide to keep your shop for the feedback and just swap the name.

Jo