This is an excellent blog and I totally agree with very point.
I’ve written and produced 2 piece now for a magazine in return for ‘free advertising’ what a foolish thing for me to have done.
My time is precious, I’m a business and I have bills to pay why would I work for something that doesn’t not pay me money?
Neither time did they even bother to send me a ‘free copy’ of the magazine.
Second time I’ve no idea even if they mentioned my shop.
From now on if I’m approached I will only write for a magazine when they pay me real money at the rate I invoice them for and on my turns.
These magazines are getting free work from us for promise’s of promotion and possible future sells. Yet they get paid.
Promises of so calledl ‘Free promotion’ and future sales does not pay the bills.