Your shop front looks lovely and all very well-organised. I’m quite new so I’m learning how important tags are and from what I understand you think of what someone would type in a search so cream scarf as well as just scarf on its own. A few of your photos were a bit shadowy and I know how hard it is taking photos in the UK at the moment. I use a free app called Pic Tap Go and that lightens my photos, sharpens them and removes a few shadows. Good luck with your shop!