I am a huge advocate for social media. Since starting my own business in 2012 I have spent a lot of time trying to get my head around how to use all the different tools, driving myself crazy trying to fit everything in and failng so never seeing any results and wondering why.
Generally, most of us take a splatter approach to marketing, doing a bit here and there when we see views and sales dropping, however for social media marketing to work you need to invest some time and the most important thing is to be consistent.
I found this article you might like to help you make a plan
What is starting to work for me is to plan my marketing and really think who my customers are, what they want to see and when they want to see it. I am trying to develop a content marketing approach, engaging potential customers with content they might like to engage them and ultimately drive sales.
My other tip is to focus on what works for you, you don’t need to be part of every social media platform, the most important thing is finding your customers and connecting with them.