@talkofthetownparties your followers are unlikely to see one of your tweets in folksy hour if it’s in reply to someone that they don’t follow (unless they actively go to your profile and then try to see all your tweets)
As for what #folksyhour is for, it’s an established model of networking amongst likeminded individuals through an hour, or set amount of time, on twitter. Eg on Weds there’s another useful hour called #blogtacular, run by the lovely @blogtacular, which focuses on different blogging topics each week (e.g. productivity, seo, etc.) - there’s a good list of all sorts of ‘hours’ here.
Folksy even have their own explanation, rules, etc here - it’s not about getting more sales during the hour itself, it’s about personal development for people running those businesses, with themed topics each week! Which is why it’s INSANELY AGGRAVATING when the chat gets swamped with people NOT participating in the chat, and just spamming their listings - that’s NOT what it’s for, and will likely make people mute/block/avoid you at all costs!
(NOT that we have a bee in our bonnet about that… )