I’m not sure you are going wrong anywhere in particular, have a look at this other thread How to get traffic to your Folksy shop others are having the same issue. Folksy doesn’t come as far up in google searches as other selling platforms (unless you have unusual items, I’m top of the pile for bowlerite cufflinks but I think I’m the only person selling those online) so unless your promotion is driving people here (and based on your FB and twitter feeds you tend to send them to et*y) then they will go to other shopping platforms.
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