Hello all. I am wondering how to promote my Folksy shop when I don’t have any new items?
I don’t want to continue making new bags as I’m just adding to my existing clutter!!! Yet without the new items, I don’t know how to promote. It seems a bit boring to keep posting the same (or slightly different) photos with the same comments/hashtags. Or perhaps I’m looking at this the wrong way? I am new to social media so it is entirely possible I’m missing a trick or several hundred!
Not sure what to suggest but I’ve looked at your follower numbers on your various social media sites and seems to me you need to work at getting a bigger reach. Not sure how to go about that but maybe others can make some suggestions there. Are you joining in with any groups / pages on Facebook ?. I hate to repeat myself but British crafters are great at getting your page seen.
What I’m saying is that if your potential reach is only 20 or so then that’s what needs attacking not the individual promotion of your lovely work
You have great products so I’d suggest mixing up your posts a bit. Do some closeups, some ‘behind the scenes’ of your workspace or the like. Don’t bother with hashtags on Facebook, no one uses them!
If you want to boost your following/reach, include your online handles on the business cards you include with orders if you do that.
Not quite sure why you posted that on this topic but as you did I looked in your shop. Lovely work, things like the table runner must take hours ( and hours).
Silly question but do you even cover your costs with the exceedingly low prices you are charging ?
Eg your exquisitely crafted patchworked farm log cabin cushion is just £5 and includes an inner ?
Thankyou joy ,for looking in my shop. I don’t know why I put that in that topic. Senior moment again. I just cover the cost of most things I make but on the whole no great profit. Regards Elisabeth Allman
Thank you, Joy. What you say makes a lot of sense. I haven’t really done much on the facebook side as it confuses me!
Unless I’ve completely misunderstood, although I have a facebook page to promote my folksy shop, any group I join is as myself? So, if I attempt to promote via another group on facebook, my profile picture will be my personal one, and not the facebook page one? Also, does the group then only have access to my facebook page or do they have access to my personal facebook? I need to go on a facebook training course!!!
Thank you, Francesca. Good idea about the close-ups. I will try to take photos of items in progress which could generate some interest too.
Thanks for the facebook hashtag advice!!!
I don’t use any group to promote. I use my Business FB page and posts on that page and on other ‘promotional’ pages and always as Joysofglass not Joy Salt.
I sometimes find the new Folksy FB group difficult where people post things which need you to know what they are selling to understand what they are posting about. The rule on the forum is no promotion so I understand why the shop names are not generally shown but.sometimes it would help to know the shop in order to answer queries people raise. I even try to find some of their shops on here using their personal page names and there are quite a few where their name is not registering against their shop. Quite confusing.
I’ve just had a little mooch around facebook & can understand what you mean about the Folksy FB group as it seems we can only post via our personal profile. My personal profile picture is nothing to do with my business so it’s very misleading! Whilst it’s understandable they don’t want anyone to actively promote, like you say, it would be nice if you could easily click to their facebook business page (if they have one).
I am now following the British Crafters page you mentioned earlier, & can see that I can post via my facebook page. This may be a very useful page!! Thank you for the tip, @JOYSofGLASS!
I think you can only join groups as your personal page, but can like pages as either your personal or business page (so can post as either there). You just have to remember to pay attention to which you’re posting as, as it will often default to personal so you have to keep switching it.
If you would like to make it easy for people to find your business page when you’re posting as your personal one, go to your personal profile > about > work and education and add a workplace. Start writing the name of your business page into the “company” box and it should eventually show in the drop down box. Select it, make sure this information is set to public, and then save.
After you’ve done that a link to your page should show in that little box that comes up when you hover over people’s names.
When I post in groups, what I tend to do is share the post from my business page. That way, although you’re posting in the group as yourself (personal profile), the post is shared to the group from your business page and people can click on the post and end up on your business page rather than your personal profile.
Create the post on your business page, click the share arrow at the bottom and it gives you options. If you choose “share in a group” you can then choose which group you want to share it with. Hope that helps.
