Beware the day spent on the Folksy forums! And any other media, come to that. It's a difficult balance to strike, especially when your business is online, but time spent away from the laptop means time spent making. Time spent making means products to list. Products to list mean things for customers to buy, which is the aim of the game.
It's obvious really, but I know I've fallen into the trap of being 'all post and no product' from time to time. There's no point shouting about your shop in every corner of the internet if your shop is empty when people go visit it!