Join our Shop Early for Christmas Event - this October 2024

Folksy Updates
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On Tuesday 1st October our ‘Shop Early For Christmas’ event will go live on Folksy. This year we’re going to run it throughout the whole of October. You don’t need to offer any discounts or promotions to take part.

We’ve tried to make it as easy as possible to join in, so all you need to do to get started is add the tag “shopearly2024” to a selection of listings that you want to include - your most Christmassy ones - ideally before 1st October, although you can always add more later :slight_smile: Read on for the full instructions or read the blog post Shop Early for Christmas 2024 | Folksy Blog

How to take part as a seller

  • You need an active Folksy Plus account to take part.

  • Choose which items you’d like to include in the event. We recommend choosing a selection of:
    – your bestselling products that are particularly giftable
    – seasonal pieces that would make perfect Christmas presents
    – Christmas decorations
    – Christmas wrapping
    – Christmas cards

  • Add the tag “shopearly2024” to these listings on Folksy (without the quotation marks – find more info about tags here).

  • You don’t need to offer a discount or promotion to take part.

  • You can tag as many listings as you like but the event page will only show three items from each shop at a time. This is intended to make it easier for buyers to see a wide range of items from a range of different sellers. If you have tagged multiple items and one sells out, the page will automatically pull in the next product tagged in the order it is listed in your shop.

  • We recommend updating your shop every few days during the event so that different pieces are shown on the event page. This helps keep the event looking fresh and offers you the opportunity to showcase different items to customers. You can do this by rearranging the order of the products in your shop using the Shopkeeping feature. The changes will be visible when the event page updates.

  • Use these free Canva templates to customise your own promotional images and find ready-made graphics you can share across social media channels.

  • Share your Christmas gift ideas on social media using the hashtags #folksy #shopearly2024 and #shopearlyfolksy2024

The event will feature on the Folksy homepage throughout October, so it’s a great opportunity to get your work in front of potential customers and secure orders early in the Christmas shopping period. (We reserve the right to remove any items that we do not feel are appropriate for the event, without prior notice.)

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Fantastic promotional activity, thanks so much for setting this up.

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Sounds great :star_struck: and very user-friendly! Is it just me, but all I can think is C…s :laughing: :ram:

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Great - love these type of events! :smiley:

Some lovely canva backgrouds too - so cute!

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That’s a great idea. The whole of October gives us lots of hope…and variety of items for customers as our shops are fuller leading up to Christmas.

I added the tag in a few of my items.

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Great! Thank you! I know what’s top of my to-do list tomorrow :slight_smile: I really enjoyed taking part in this event last year, it was good fun and it definitely helped sales so here’s hoping for more of the same this year!
ETA: @folksycontent can we re-use last year’s circular ‘badge’ graphics in our shops too? ‘Can deliver to recipient’ ‘first class post’ ‘personalise your gift’ and so on? I think some of my Xmas items still have them… yes they do, I just checked. If we’re not officially using them should they be removed/not used as main photo?

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Yes absolutely @LooneySpoons - please do use the badge graphics! They’re useful for customers to see any special offers, free shipping etc. Would it help if I added some more templates with those badges on to the Canva files?

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Great! And yes please, more templates are always useful :slight_smile: