I’m so conflicted with seo, anyone worked out the best way to do it and can give me some pointers?
Everything I read contradicts the next, now I’m just left confused and invisible
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I completely understand how difficult it all seems and I’m definitely no expert. Your question is quite broad and I’m not sure what you’ve tried and not tried, but @SashaGarrett might be able to give you some pointers as to where best to find up to date SEO advice and I’d definitely start with the resources available on your Folksy Plus dashboard regarding optimising listings etc. although you may well have already done this.
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Are you looking to improve your visibility on the Folksy search or via Google search? Whilst it is possible to tweak your listings to improve your performance on folksy search, changes that Google have made make it much harder to improve your position in their rankings. (Things like short descriptions and meta data you can’t add on folksy because of the page set up) These days Google shows links to collections and categories rather than individual listings so make sure your collections have good titles and your items are in relevant categories.
This will help with the folksy search.
One thing I did notice when looking at your listings is that sizes are missing on a lot of them - the pickle pendant had a length for the chain but not a size for the pickle, a lot of the earrings are missing any sort of length or width. That’s the sort of info customers like.
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Ok, sorry should have gone into more detail, so folksy help says use long tail keywords like “ anniversary gift for wife” etc but lots of shops with many sales use a mix of longish keywords like “silver keychain” but then also “Keyring” or “‘wife” and I’m wondering should I use all long tail, a mix of both etc. I’ve read lots of things but none really specify this
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My understanding is that Google likes more ‘natural’ sounding descriptions, titles etc. rather than lots of words stuffed into a description.
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I think a mixture of both, you need the keywords as those are the words people are using to find the item but if someone searches for example, anniversary gift for a wife’ and you have that on your listing yours would be at the very top of the search result whereas ‘anniversary gift’ or ‘gift for wife’ will bring up far more results so you may be much further down in the result.
I use a mixture but I make sure I get all the keywords that people use to search for my items first. I sell bears so the ones I use on every bear are things like artist bear, collectable bear, teddy bear etc but might also include ‘teddy bear for adult collectors’. Hope that makes sense
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That’s so helpful, I was really worried about adding one word tags because I thought I’d be pushed down for doing so. Thank you 
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@crystalseahorsedesigns For the tags on Folksy we recommend using a mix of both.
Each item can have 15 tags, but there’s also an overall character limit on the tag section of 255, which means if all of your tags are multiword, you’re likely to go over the character limit, chopping some off. Having a few single word tags helps avoid that.
The more specific your tags are, the less likely a buyer is to type in the same term as your tag, but multiword tags can help get more keywords in and narrow down a very broad set of results on terms like ‘earrings’.
You can read more about tags here - How to use tags on Folksy
however be aware the part about tags having the most weight in search is currently out of date. Right now the title has the most weight, but search is something we’re currently working on, so we’re waiting to finish that before updating the article.
We also use tags for Theme of the Day - How can I appear in the 'Theme of the Day' on the Folksy homepage? – Folksy Support & Knowledge Base
and you’ll see the tags selected for that are usually just 1 or 2 words, so the shorter tags are more likely to give you a match for that (for example ‘pumpkin’ or ‘ghost’ are both tags we’d consider for Theme of the Day coming up to Halloween, but terms like ‘cute pumpkins’ or ‘ghost earrings’ would be too specific to give us a good set of results).
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Thank you for that, I feel a bit more confident now very helpful 
Thank you, Kim. I found that very helpful.