Tips for a new shop ! Photo tips?

Hi Everyone,

I have just opened a shop yesterday!

I fear that my photos might be too dark, but the idea of taking them again does not fill me with joy!

Any opinions would be so appreciated! Are they too dark? What photos worked best for you?

Thanks guys.

Try to aim for photos that do not have a dull grey cast. They’re really off putting and don’t do your beautiful jewellery any favours. Study jewellery photos on sites like Pinterest, Instagram and Press Loft, or even on here where there are some fantastic jewellery photos.

A lot of sellers think a dull uninspiring photo will have to do. But you owe it to yourself to get those photos absolutely spot on because people are heavily influenced to buy by photographs. Jewellery photos need to be bright, white and make your creations gleam and leap off the page.

2 Likes

I used to make seaglass jewellery and a big investment was a mannequin head with pierced ears I could hang the jewellery on.


1 Like

I know how you feel, i need to dedicate a whole weekend to improving some of my photos. I have a few good ones that a friend did for me.
Ill be honest, your photos arent enticing me into your shop. There are some excellent examples in the best sellers list, to give you some inspiration. Good luck :blush:

3 Likes



Your photos do look a little dark, could you edit them to lighten them a little

3 Likes

Wow thats really made them shine :star2:

3 Likes

Yes your photos do come across as a bit dark and lifeless - since jewellery is a really crowded area you really do need good photos to make yourself stand out. You can use editing software like picasa to brighten and crop images (I use the free version). I made an infinity curve and some reflectors from bits of card and tin foil to help me brighten the area I take my photos in to reduce the amount of editing I need to do.
Some other observations:
The earrings I looked at didn’t have any dimensions.
You need to be more specific than ‘silver or gold finish’ - lots of people have metal allergies. Also if you say gold (like most of your necklace clasps) but it is actually gold plate or gold tone customers could open a ‘not as described’ case with payment providers and would win.
For necklaces most people are used to buying in inches - 16 or 18 inches being the standard so it’s worth including both cm and inches.
Where you are using gemstones say which ones - I have a regular who is into her crystals so will email me going ‘I need X and Y what have you got?’ Customers care about that sort of detail.

3 Likes

Thank you so much for the kind advice. That is super helpful! I have had a look on Pinterest and will spend some time over the weekend re-doing my photos to make sure they are brighter and lose the grey-ish cast.

Your photos (and jewellery) are absolutely beautiful. The mannequin is a clever idea - definitely makes everything pop!

Thank you so much again ! :smiling_face:

1 Like

Thank you so much for all of the information - it is so useful to know all of this now!! I’m very grateful for the help.

I will re-do my listings over the weekend. I will definitely specify the types of metals and add in things like dimensions.

:blush:

2 Likes

Oh wow - they do look much better. Thank you for showing me the difference!! That is really clever.

1 Like

I adjust my photos a lot in Photoshop, which is an expensive bit of software but you can pick up second hand versions on Ebay quite cheaply. But I’m sure any bit of software that gives you the ability to enhance/lighten your product will help. I’d also say invest in a good camera but even the one I use lets me down sometimes and I have to resort to digital enhancement.

I had a tinker with your earrings.


1 Like

Ive just had a quick look. Your jewellery is beautiful but i do think your photos are slightly too dark. Its best to take pictures of jewellery in Natural Sunlight as much as you can and use the brightest image. You probably just need to play around with where is the best place to get natural light and is easy for you to shoot the pieces. I always take my photos under my bedroom window because ive found the natural sunlight in that room is the best set up in the house for my photos. In my opinion the photo is the very first thing that will attract a buyer so you want to make it as attractive as possible. I hope that helps and good luck with your new shop :heart: