once you have logged into google analytics, click on all website data and then look down the options on the left hand side - one of them should be ‘acquisition’ - click on this to bring up the sub menu and select ‘over view’. This should produce a pie chart with sections for ‘direct’, ‘referral’, ‘social’ and ‘organic’.
‘Direct’ is where people have typed in your url, clicked on certain types of links to the page (eg links in instagram) but it is also where web bots show up. Some bots are good (checking server speeds, search engine bots etc), some are bad (trawling the internet looking for email addresses to spam), I’m still working on how to filter these out as they seem to have made up almost 90% of my direct traffic in the last month. Anything where they land on a page and spend 0:00:00 seconds on it is a bot and can be ignored, for me they land on a page called /.
‘Referral’ is where lots of spam hits show up but you can also find the results for how many people have clicked through to your shop from the forums, you can filter out the spam referals (social- buttons etc) in the admin tab by generating specific filters for each one. (the amount of referal spam I got to my folksy shop went up massively when I opened my etsy shop but the 2 events might not be linked)
‘Social’ is where people have clicked through from facebook/ pinterest etc. These are genuine interested potential customers and should be cultivated. If you click on the blue ‘social’ word under the pie chart it will take you to another pie chart with a break down of which social media platform they came from so you know which one to target your efforts on.
‘Organic’ is where people have done a google (or equivalent) search for something and then clicked through to the item or your shop. Unfortunately mine doesn’t tell me what search term they used for most of the hits.
Hope that’s clear and helpful.