I’m not sure if this is actually already published somewhere (on the blog maybe - had a look but couldn’t find anything up to date), but I was wondering if it’s possible to see perhaps a monthly roundup of stats for the Folksy site?
I was thinking I’d really like to know more about the people who shop on the site, basic demographics, that sort of thing. Where they’re based, age groups, what the percentage is of shoppers vs shoppers-who-are-also-sellers, etc etc. How people are arriving at the site each month (ie direct, search, social media etc), and how they behave when they’re here - browsing, number of pages visited, do they look at categories or just hit the search bar, etc. What the visitor numbers are for each month. How many people are repeat customers, how many new.
Also things like the top 20(?) search terms for the previous month - what were people looking for, what’s going up and what’s going down.
And maybe a monthly roundup of promotional activity Folksy have had going on - where they’ve been featured, that sort of thing.
I don’t know if this is already published somewhere though?
I think it would be absolutely brilliant to see a roundup of the type you outline. I would find it immensely helpful - in choosing pieces to put on Folksy, in pricing, in tagging and so on. I would love to see it.
Peaks and troughs - ie when do people visit - is it before work, during lunchtime, after work, or late evening
Omnichannel visitor numbers and traffic results split by channel, including a separate analysis from Folksy’s own advertising strategy
Specific search strings and keywords entered
You will not get age groups. That would require collecting and storing personal data (date of birth) every time someone visited the site, and it’s not allowed to be published under GDPR anyway.
Determining where people are based would require collecting, storing, and using their IP address, or their physical address, which is also personal data and not allowed under GDPR.
Repeat customers, new customers, customers who are also sellers - requires collecting, storing, and using their IP address, or their physical address. Again - personal data not allowed to be published under GDPR.
Yes, I appreciate GDPR, what I’m thinking of though is something general to give us an idea of who uses the site and how.
I’m guessing some of the demographics could be found through the Folksy FB page - I’m only talking broadly, and I guess those that follow the page would have a similarity to those that use the site maybe… similarly where people are based, I’m talking in broad terms (as in regions/countries). I have no idea if it’s possible for Folksy to tell whether customers are repeat (ie, already have an account vs don’t at it’s simplest), but that would be useful.
I’m thinking also perhaps some of what I have in mind could possibly be found on Folksy’s own google stats?
Ooh that’s interesting - not sure how you got that, I’ve just had a go and it doesn’t seem to come up for me, I just get results for websites… Think maybe I’m doing something wrong!
@PoppyKayDesigns I also use Google analytics, and that tells me the country and city/town of visitors without any problem. I would not be seeking actual addresses, merely an idea of where the visitor is based, so that I can then see if that visit resulted in a sale because I would then see the customer’s address when they order.
Google Analytics uses IP addresses to pinpoint your visitor’s location, and you are allowed to see that information in real time while your visitor is on your site.
What you are not allowed to do is collect, store, analyse, and publish that information in any kind of format, because it is classed as personal data.
Thanks for your explanation @PoppyKayDesigns . When I click on ‘location overview’ in Google Analytics through the Folksy link offered and facilitated when I set up my shop, I am offered a list of the country and city locations of shop visitors from a drop down list for today, yesterday, last 7 days, 28 days and so on. Folksy have not made me aware of any prevention action to bar storage of this info I need to take, and neither has Google. So that leaves me rather confused, but ultimately I trust Folksy and Google to abide by the law, and I do not store this data.
I believe you can store the data for up to 6 years as long as you store it on your own device and not on ‘public’ storage space .ie. so you can keep it safe from hackers.
. And if a customer asks you to remove any data you hold on them then of course you would…
May have made that 6 years up of course but I did read that somewhere.
