Folksy Ltd

Help and advice about how to secure sales? help! :(

Hi All,

I’m wondering if you could help me, I am really struggling to get my business started and sales going :frowning: I would love to get a better idea of what people think of my items?! where am I going wrong! honest feedback is welcomed!!!

I have set up a survey so I can try and refocus what my items should be etc. if you have a moment any responses would be very much appreciated! (very very!)

Any feedback, thoughts etc would be great, I’m feeling a bit lost…

Amy x

Hi Amy,
Do you use Pinterest, Instagram, Twitter etc? It’s not a guaranteed way of getting sales but does create interest in your shop. Your book caught my eye with it’s lovely Turkish design. Maybe you could make more of that with a range of greeting cards to match book designs? Add more items as well, so customers have a wider choice (difficult when you make personalised items) but sample items are a good idea.
Have a look around other peoples shops on this site and others craft shopping sites and see what catches your eye! This is what I do a get lots of good ideas of how to improve the look of my shop - I just need to implement them!!
I don’t think you are doing anything wrong, just wading in a saturated market place, where you have to persevere with promoting yourself wherever possible.
Good luck with your crafty future. x

Hi Amy,

I agree with @AlphaUnique your work looks good but you need far more items to keep potential customers interest in your shop, at least a full page I would say. The sky’s the limit with cards they are needed for every occasion. Could you also introduce bookmarks, notelets etc, I know it means more outlay for supplies but you really do have to speculate to accumulate. Good luck with your shop I’m sure you will start getting sales soon.

There was another card seller looking for advice recently and I did a quick search and found there are over 15000 cards - that’s a lot of choice. When I’m looking for a card it tends to be for a particular occasion so I would search ‘wedding card’ or ‘birthday card’ and items titled or tagged with those phrases would come at the top of the results. Since you can customise your cards for any occasion you haven’t included those tags so you would come quite low in the search results so it might be worth adding tags (and mentioning in the description) any occasion that the cards would be particularly suitable for. There is a blog post on tags.

The first thing I noticed was the blank space under your banner where you can put a ‘Tagline’. This is your opportunity to tell people what you do in just a few words.
Also, it’s a good idea to fill in the ‘about me’ section to give people an idea of who you are.
You then need to add more items to your shop to give people some choice.
Then it’s down to doing LOTS of promoting on social media.
Sales are slow for a lot of us at the moment so keep at it and build up your shop.


Hi there,

Thank you so much for your reply and the advice! I definitely need to invest some time in pushing Pinterest etc more, just to get some interest. I like your thinking with making more of the Turkish pattern design, I tend to get carried away and just create all different things! but a more cohesive theme could definitely work. I guess I am very early on at the moment so a lot more time and work needed.

Thank you again, your help is much appreciated :slight_smile: x

Hi Dawn,

Thank you, I really appreciate you taking the time to have a look at this :slight_smile: That’s a good point, I guess I was worried that I hadn’t got immediate feedback/sales so have held off with posting more items but I definitely need more items (it all looks a bit blank doesn’t it?!). I really like the bookmark and notelet idea, so many possibilities! Yes that’s very true re. investment I think I really need to just go for it as I’ve held back a lot.

Thank you very much again!

ps. your jewellery is lovely!

Hi Sasha,

That’s a great point! I hadn’t really thought about how tags could be used! Thanks for the link, I will have a look through now :slight_smile:

I appreciate your help! x

Thanks Kim that’s a good point! I must have missed this or forgotten to fill in! I think I was a bit discouraged at the beginning as I didn’t have any feedback or sales with the first couple of items (very wishful thinking aha!) so thought perhaps the items of pricing weren’t any good. I guess, in reality everyone is in the same boat! As you say, I really just need to get some more items up on the shop and persevere :slight_smile:

Thank you for all of the advice! Your shop looks great, so many lovely things!

Amy x

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